Marketing Consultant
- Salary
- $75K–$120K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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Alternate Locations: Radnor, PA (Pennsylvania); Charlotte, NC (North Carolina); Fort Wayne, IN (Indiana); Omaha, NE (Nebraska)
Work Arrangement:
Hybrid : Employee will work 3 days a week in a Lincoln office
Relocation assistance: is not available for this opportunity.
Requisition #: 76882
The Role at a Glance
As the Marketing Consultant, you will develop and execute marketing initiatives that support Lincoln’s retirement products and solutions, including product launches, enhancements and ongoing updates. You will translate complex product and business information into clear, effective marketing communications, sales enablement and multi-channel campaigns. You will manage strategic updates across a broad portfolio of materials, partnering closely with product, sales and other stakeholders to understand requirements, coordinate work and ensure changes are implemented accurately and effectively. You will also represent marketing in cross-functional discussions and help ensure the organization is prepared to communicate product changes to the market.
What you'll be doing
• Develop and implement marketing plans that support product launches, enhancements, ongoing product updates and other business priorities.
• Translate complex product, business and regulatory information into clear positioning, messaging and marketing communications for key audiences.
• Manage strategic updates across a broad portfolio of marketing and sales enablement materials, identifying impacts and coordinating changes across channels and deliverables.
• Partner closely with product, sales, distribution and other stakeholders to understand business requirements, determine marketing implications and develop appropriate solutions.
• Manage the development and maintenance of marketing materials, including presentations, collateral, digital experiences, emails, videos, web content and sales enablement resources.
• Manage multiple concurrent marketing projects and priorities, coordinating timelines, dependencies, stakeholder input, reviews and approvals to deliver accurate work within established deadlines.
• Represent marketing in product, implementation and organizational readiness discussions, communicating marketing impacts, requirements, timing and status to cross-functional partners.
• Develop messaging and communications that support product launches and enhancements and help sales, service and other stakeholders effectively communicate changes to clients and the market.
• Analyze customer, market, competitive and performance insights to inform messaging, marketing approaches and recommendations.
• Collaborate across marketing to ensure updates are implemented consistently across relevant materials, channels and audience experiences.
• Ensure marketing materials are accurate, relevant, compliant and consistent with Lincoln’s editorial and brand standards.
• Identify opportunities to improve processes, streamline recurring updates and increase the scalability and effectiveness of product marketing support.
What we’re looking for
Must-haves:
• 3+ Years of experience in B2B marketing, field marketing, sales enablement, product marketing or a related marketing discipline directly aligned to the responsibilities
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) in business, marketing, or communications
• Experience developing and executing marketing plans and campaigns
• Strong written and verbal communication skills with the ability to translate complex concepts into compelling marketing narratives
Nice-to-haves:
• Experience supporting institutional retirement, employee benefits, financial services or workplace solutions businesses
• Experience developing value propositions, messaging frameworks and sales enablement resources
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
• Experience analyzing marketing performance metrics and communicating insights to stakeholders
• Proven ability to manage multiple priorities and deliver results in a fast-paced environment
• Demonstrated strength in relationship management, collaboration and strategic thinking
• Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures
• Evaluate trends in data or information
• Demonstrated ability to identify and recommend processes improvements
• Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding
Application Deadline
Applications for this position will be accepted through November 30th, 2026, subject to earlier closure due to applicant volume
What’s it like to work here?
At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.
What’s in it for you:
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Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
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Leadership development and virtual training opportunities
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PTO/parental leave
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Free financial counseling, health coaching and employee assistance program
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Tuition assistance program
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Work arrangements that work for you
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Effective productivity/technology tools and training
The pay range for this position is $75,000 - $120,000 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.
About The Company
Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.
With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.
Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.
Lincoln is committed to creating an inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Follow us on Facebook, X, LinkedIn, Instagram, and YouTube. For the latest company news, visit our newsroom.
Be Aware of Fraudulent Recruiting Activities
If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.
Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.
Additional Information
This position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.
Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.
Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling (866) 922-6543.
This Employer Participates in E-Verify. See the E-Verify notices.
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