Marketing Coordinator

Company Description Insight Genesis – IGAi uses advanced AI algorithms to predict human behavior and generate actionable insights that guide data collection and decision-making. The company focuses on solving fragmented access to personalized guidance in finance, career, education, and health, particularly for individuals in emerging and unbanked markets. By connecting data, behavior, and predictive AI, Insight Genesis builds an intelligent ecosystem that delivers tailored recommendations for each person’s life path. The platform unifies four key verticals—financial services, human resources, education, and health and wellness—under one AI-driven solution to help users make informed choices and improve their overall outcomes.

Role Description The Marketing Coordinator is a full-time remote role responsible for supporting the planning, execution, and tracking of marketing initiatives across Insight Genesis – IGAi’s key verticals. Day-to-day tasks include coordinating digital and offline campaigns, assisting with content creation for social media, email, and web, and collaborating with sales and product teams to ensure consistent messaging. The role involves organizing marketing events and webinars, managing timelines and deliverables, and maintaining marketing calendars and reports. The Marketing Coordinator will also help analyze campaign performance, optimize engagement strategies, and contribute to brand awareness efforts in target markets.

Qualifications

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• Candidates should possess strong Communication and Writing skills to create clear, engaging marketing materials and collaborate effectively with internal and external stakeholders.
• Candidates should possess Sales-related skills, including understanding of lead generation and support for sales enablement activities, to align marketing efforts with revenue goals.
• Candidates should possess Event Planning skills to coordinate webinars, virtual events, and promotional activities that support brand visibility and audience engagement.
• Candidates should possess Project Management skills to handle multiple campaigns, manage timelines, and ensure accurate execution of marketing plans.
• Additional beneficial qualifications include familiarity with digital marketing tools and analytics platforms, experience in tech or AI-driven products, and knowledge of emerging or unbanked markets.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work independently in a remote setting, demonstrate initiative, and adapt to a fast-paced, evolving environment.