Marketing Coordinator (Digital & Growth)

At Advotics, we're transforming how companies manage their sales, distribution, and field operations through our end-to-end SaaS ecosystem — from salesman tracking, order management, delivery planning, to service ticket automation. We’re looking for a hands-on Marketing Coordinator to drive lead generation and growth through digital channels. If you’re strong in Google Ads, understand performance marketing, and can also manage social media & website, this role is for you. 🎯 What You’ll Do 🔥 Digital Ads (Main Focus) Manage and optimize Google Ads campaigns (Search, Display) Conduct keyword research & improve ad performance (CTR, CVR) Monitor and optimize CPL, conversions, and budget efficiency Run A/B testing (ads, landing pages) 📱 Social Media (Instagram & TikTok) Plan and execute content calendar Coordinate with content creators/designers Manage posting (Reels, short videos, carousel) Monitor engagement & basic community interaction 🌐 Website (WordPress) Update and create landing pages Improve conversion rate (CTA, form, UX) Ensure SEO basics and performance 📊 Lead Tracking & Optimization Track lead sources (Google Ads, IG, TikTok, Organic) Work closely with sales team to improve lead quality Ensure leads are properly captured into CRM (e.g. HubSpot) 📈 What We Care About (KPIs) Cost per Lead (CPL) Number of Qualified Leads Conversion Rate (Landing Page) Google Ads performance 1–3 years experience in digital / performance marketing Strong in Google Ads (must-have) Familiar with Instagram, TikTok, and basic content planning Basic experience with WordPress Data-driven and able to work independently Comfortable working with limited budget but high impact goals This Role is NOT: Just posting content Just design work Purely strategy without execution 👉 You’ll be a hands-on growth executor 💡 Why Join Us? Work directly with leadership (fast learning & exposure) Real impact on business growth (not vanity metrics) Opportunity to grow into a Growth / Performance Lead