Marketing Performance Analyst
About Ariad
Ariad is a Belgian digital consultancy specialized in placing freelance and permanent talent across UX/UI design, AI, digital marketing and Digital transformation. We support leading Belgian organizations through their digital transformation, connecting top talent with the business challenges that matter most.
About the Role
As Marketing Performance Analyst, you'll join the Brand & Corporate Functions cluster, working in close collaboration with performance analysts dedicated to Run & Change activities. You'll play a key role in developing skills and the culture of performance within your cluster.
Your Responsibilities
- Facilitate decision-making by analyzing campaign, communication and event performance, and providing actionable insights to optimize marketing strategies
- Develop and maintain dashboards, reports and KPIs to measure delivery effectiveness, customer behavior and market trends
- Identify areas for improvement and recommend data-driven solutions to enhance customer experience, campaign conversion rates and revenue growth
- Document, support and train users on the various tools available to analyze marketing and communication performance
Your Profile
- You excel in the art of collaborating and inspiring your colleagues, while cultivating a sharp analytical mind
- Solid experience in change management within a complex organization is highly valued
- Data holds no secrets for you you know how to turn data into impactful information, with a tangible effect on decision-making
- You easily make connections, aren't afraid to question the status quo, and adjust actions in a spirit of continuous improvement
- You have at least 3 years of experience measuring the performance of marketing and communication initiatives, with a strong grasp of marketing KPIs, the marketing funnel and the conversion funnel
- Knowledge of Power BI
- Knowledge of Adobe Analytics and Sprinklr
- Mastery of SQL and experience with complex data processing
- Good knowledge of French and passive knowledge of Dutch, or vice versa!
Why Join Ariad?
- A key role at the heart of a strategic cluster, with real impact on the organization's data culture
- A balanced remote setup - 2 days in the HQ & 3 days Homeworking.
- Personalized support throughout your assignment
- A close-knit, dynamic Ariad team standing by your side
Why Join Ariad?
- Exciting projects: collaborate with leading brands across a range of industries
- Growth & learning: we continuously invest in your talent through coaching, mentoring and training
- Community: join a network of Belgium's top digital experts
- Flexibility: hybrid collaboration — 2 days on-site with the client, 3 days remote
- Work stability: enjoy the security of stable employment, backed by a company that invests in long-term relationships with both its consultants and its clients
- A unique experience: take part in our annual Workation abroad and our Ski Trip with the Ariad & Sisu community
- Human-first culture: we care about people, not just CVs. At Ariad, you're part of a caring, dynamic environment
Our values:
- Care – for our people, our partners and our projects
- Excellence – we aim for the highest quality in everything we do
- Collaboration – success comes from open, transparent teamwork
- Innovation – we embrace change and see challenges as opportunities
- Growth – we continuously invest in personal and professional development
Our offer:
We offer a competitive salary package, tailored to your experience and expertise, complemented by a range of extra-legal benefits:
- Market-aligned salary, in line with your profile and experience
- Meal vouchers
- Hospitalization insurance and group insurance
- Company car with fuel card or mobility budget
- Net expense allowance +-200 net
- Laptop and phone subscription
- 32 days of holiday
- Continuous training, coaching and mentoring to support your growth
- And much more…
Prefer to work as a freelancer? We're happy to discuss that too we're open to freelance collaborations in addition to permanent employment contracts (CDI).