Marketing Data Analyst

9-6 PST

ASAP

We’re looking for a highly analytical, curious, and detail-oriented Marketing Data Analyst to measure marketing performance, evaluate the impact of marketing investments, and translate complex data into actionable business insights.

In this role, you’ll analyze performance across influencer marketing, product seeding, social media, brand campaigns, and sales channels. You’ll work closely with marketing and e-commerce teams to understand which initiatives drive meaningful results, identify opportunities to improve campaign performance, and support smarter resource allocation.

The ideal candidate combines strong analytical skills with commercial thinking and a practical understanding of marketing measurement. You should be comfortable working with imperfect datasets, challenging assumptions, and using AI-powered tools to improve analytical efficiency while maintaining data accuracy. Success in this role means going beyond reporting numbers to explain what they mean, why they matter, and what the business should do next.

Responsibilities

Influencer Marketing & Product Seeding Analytics

• Develop and maintain reports to evaluate the performance of product seeding, gifting, paid influencer partnerships, and organic creator collaborations.
• Track key performance indicators, including seeding-to-post conversion rates, earned media value (EMV), impressions, engagement, content quality, and cost per engagement.
• Analyze creator performance, audience segments, content formats, and outreach strategies to identify the most effective approaches.
• Evaluate the efficiency of product seeding programs using metrics such as cost per post, cost per impression, and estimated return on investment.
• Identify opportunities to improve creator selection, gifting strategies, and influencer marketing performance.

Social Media & Earned Media Analytics

• Monitor brand visibility, social engagement, earned media coverage, brand mentions, and share of voice across relevant platforms.
• Evaluate earned media value alongside other performance indicators to provide a comprehensive view of brand impact.
• Identify trends in organic social content, creator-generated content, and audience engagement.
• Develop measurement frameworks to assess how social media activity contributes to brand awareness, consumer interest, and purchase behavior.
• Analyze campaign results to identify successful content formats, audience engagement patterns, and opportunities for improvement.

Marketing Attribution & Sales Analysis

• Analyze relationships between marketing initiatives and sales performance across e-commerce, marketplaces, and retail channels.
• Evaluate campaign effectiveness using attribution data, website traffic, conversion rates, promotional codes, affiliate links, and sales results.
• Collaborate with marketing and e-commerce teams to assess how influencer partnerships, social campaigns, and product launches contribute to customer acquisition and revenue.
• Develop practical measurement approaches for brand-building initiatives where direct attribution is limited.
• Identify cross-channel performance trends and provide recommendations for marketing investment and budget allocation.

Reporting, Dashboards & Business Insights

• Build and maintain dashboards that consolidate marketing performance data into clear, accessible reporting.
• Establish consistent KPIs and measurement frameworks across influencer marketing, social media, and brand campaigns.
• Prepare weekly and monthly performance reports highlighting trends, opportunities, risks, and areas requiring attention.
• Translate complex datasets into clear, actionable recommendations for marketing leadership and other nontechnical stakeholders.
• Support campaign planning, budgeting, and post-campaign evaluations with data-driven insights.
• Improve the accuracy, consistency, and efficiency of marketing data collection, reporting, and analysis.

AI-Driven Analytics & Process Optimization

• Leverage AI-powered tools to accelerate data analysis, research, reporting, and problem-solving.
• Use AI tools to help clean and organize datasets, identify patterns, support modeling, and generate analytical insights.
• Identify opportunities to automate repetitive reporting tasks and streamline analytical workflows.
• Explore emerging AI tools and techniques to improve the speed and quality of marketing analytics.
• Validate AI-generated outputs, challenge assumptions, and ensure the accuracy and integrity of all findings.
• Combine AI-enabled efficiency with independent analytical judgment to deliver reliable, business-relevant insights.

• 3–5 years of experience in marketing analytics, business intelligence, growth analytics, or a related analytical role.
• Experience analyzing influencer marketing, social media, earned media, or digital marketing performance, ideally within beauty, consumer goods, fashion, lifestyle, or other consumer-focused industries.
• Advanced proficiency in Excel and Google Sheets, including complex formulas, pivot tables, data manipulation, and analytical modeling.
• Experience building dashboards and reports using data visualization platforms such as Looker Studio, Tableau, or Power BI.
• Familiarity with Shopify, Google Analytics 4 (GA4), and social media analytics platforms.
• Strong understanding of marketing performance measurement, attribution models, campaign effectiveness, and the limitations of individual marketing metrics.
• Ability to work with incomplete, inconsistent, or fragmented datasets and turn them into meaningful insights.
• Strong analytical and problem-solving skills, with the ability to connect data across multiple sources and identify actionable trends.
• Demonstrated ability to translate analytical findings into clear recommendations for nontechnical stakeholders.
• Practical experience using AI tools to support research, data analysis, reporting, or workflow automation.
• Exceptional attention to detail, organizational skills, and the ability to manage multiple analytical projects independently.
• Strong written and verbal communication skills.

• Experience with influencer marketing and earned media value measurement platforms such as CreatorIQ, GRIN, Traackr, or similar tools.
• Experience working with beauty, skincare, fashion, lifestyle, or direct-to-consumer brands.
• Familiarity with affiliate marketing analytics, creator partnerships, and product seeding programs.
• Experience evaluating marketing performance across multiple sales channels, including direct-to-consumer websites, marketplaces, and retail partners.
• Knowledge of statistical analysis, marketing mix modeling, incrementality testing, or other advanced measurement methodologies.
• Experience integrating data from multiple marketing platforms to create consolidated reporting.
• Strong familiarity with AI-powered analytics tools, including ChatGPT, Claude, or comparable platforms.
• Experience automating reporting workflows using scripts, integrations, or other technical solutions.

• Excel & Google Sheets: Data cleaning, analysis, modeling, and reporting.
• Looker Studio, Tableau & Power BI: Dashboard development, visualization, and performance reporting.
• Shopify: E-commerce sales data, product performance, and conversion analysis.
• Google Analytics 4 (GA4): Website traffic, acquisition, user behavior, and conversion tracking.
• Social Media Analytics Tools: Engagement, reach, impressions, brand visibility, and content performance.
• CreatorIQ, GRIN & Traackr: Influencer performance and earned media measurement, where applicable.
• ChatGPT, Claude & AI-Powered Analytics Tools: Research, data analysis, insight generation, and workflow automation.