Marketing Data Specialist

Description StrataTech Education Group StrataTech Education Group focuses on the acquisition, growth and development of specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs. The company’s Tulsa Welding School subsidiary was founded in 1949 with campuses in Tulsa, Okla., Jacksonville, Fla., Houston, and Dallas (Irving) Texas. Tulsa Welding School is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) and is a member of the American Welding Society and the Association of Private Schools, Colleges, and Universities. TWS-Jacksonville is a branch campus of Tulsa Welding School, located at 2545 E. 11th St., Tulsa, OK 74104. Licensed by OBPVS and ASBPCE. Licensed by the Florida Commission for Independent Education, License No. 2331. Tulsa Welding School & Technology Center (TWSTC), a branch campus of Tulsa Welding School, opened and started training students in 2014. TWSTC is located at 243A Greens Road in Houston, Texas. The Refrigeration School, Inc (RSI) was founded in Phoenix, Arizona in 1965. RSI trains students in the technical services that are needed today and challenges the student to reach their highest level of academic knowledge and leadership capabilities. Accredited School, ACCSC. Licensed by the Arizona State Board for Private Post-Secondary Education. StrataTech Education - Core Values At StrataTech, we are zealous advocates of positive and sustainable life change through skilled trades education. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others. Together, we are united with the desire to make a positive impact in the lives we touch and in the communities we serve. Challenging and Fun : Challenging and fun describes our culture at StrataTech. We cultivate an environment in which our faculty, staff, and students feel joy in asking questions, challenging the status quo, and always innovating and exploring new horizons. With a forward-thinking mentality and an energizing spirit, together we find fun in every challenge. We believe in: Believing in the power of curiosity and the joy of learning. Cultivating an energetic and collaborative atmosphere. Goal-oriented approach to success and continual improvement. Recognizing and applauding each other's accomplishments. Finding joy in day-to-day activities and embracing every challenge. Creating an Incredible Work Environment: StrataTech Education Group and our schools, Tulsa Welding School, and The Refrigeration School Inc, exist to change people's lives and create opportunities that empower them to build a life they're proud of – for themselves, their families, and their communities. This applies as much to students as it does to faculty and staff. We are unified in our commitment to change lives through a collaborative, inclusive community that encourages excellence within each one of us. We value diversity, equity, inclusion, and belonging (DEIB), recognizing the importance of creating a culture that embraces and celebrates individuals from all backgrounds and perspectives. This commitment further strengthens our mission to change lives and build a vibrant community. We believe in: Empowering individuals and communities. Promoting diversity, equity, inclusion, and belonging. Encouraging excellence within each one of us. Changing lives and building a vibrant internal community. Genuine People : We are all, individually, genuine people. As a unifying value, this means StrataTech is a space that actively encourages and celebrates each individual's authentic self. We care about each other's growth, both personally and professionally, and celebrate it, fostering genuine, authentic relationships based on honesty, accountability, respect, and being of service to one another. We hire genuine people and encourage them to bring their whole selves to work or the classroom every day. We have built a culture of kindness and support that helps people feel comfortable being themselves, confident about what they contribute, championed in taking risks or trying new things, and joyful about showing up. We believe in: Cultivating a culture of kindness and support. Encouraging everyone to feel comfortable being themselves. Promoting transparency and honesty organization wide. Fostering genuine, authentic relationships with each other. “All are welcome” – we’re committed to inclusion and belonging. Force for Good: StrataTech is a force for good in the world by creating opportunities for people to find meaning, purpose, creativity, and financial stability. We espouse a conscious capitalist ethos that exists within our economic system but balances it with an ethical framework and the belief that life—and business—is about making a positive impact.  We strive to make a positive and sustainable impact on the lives and communities (and world) we serve by creating employment opportunities both internally and in the trades that we train students for. Everyone has the potential to positively impact the world and we communicate that to our faculty, staff, and students.  We believe in: Creating opportunities for people through trade. Making a positive impact on the lives and communities we serve. Advocate that life, and business, is about more than profits. Promoting equity in access to education and resources. Showing up. Making an impact. Changing the world. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Position Summary We are seeking a versatile, detail-oriented Marketing Data Specialist to join our growing marketing team in this fully remote role. This role delivers critical data, analytics, and business intelligence support for student recruitment, primarily serving our admissions and marketing teams through reporting, data collection, and accurate, timely inquiry routing across our CRM platform. Working in close partnership with our IT department and data-management vendors, the Marketing Data Specialist will design and maintain Power BI dashboards, write SQL to query and transform large datasets, and translate findings into decision-ready intelligence that optimizes marketing and advertising strategy. The role also owns data-integrity troubleshooting and the delivery of both recurring reporting dashboards and ad hoc analysis. Success demands strong SQL fluency, rigorous analytical thinking, and the ability to turn complex data into clear, actionable reporting. Responsibilities Business Intelligence, Dashboarding & Reporting Design, build, and maintain Power BI dashboards and data models that surface campaign performance, funnel conversion, and recruitment trends for marketing, admissions, and leadership stakeholders. Write and optimize SQL queries to extract, join, and transform data across CRM, lead-management, and reporting systems. Deliver end-to-end, data-powered solutions including problem definition, data acquisition, exploration, visualization, and interpretation of results. Analyze large datasets to monitor campaign performance, identify growth opportunities, and recommend improvements to recruitment efficiency, conversion, and overall campaign performance. Produce both recurring reporting dashboards and ad hoc analysis in response to stakeholder needs. Data Routing & Data Integrity Understand and optimize the mechanics and data underpinning each marketing channel and segment. Ensure accurate, timely inquiry routing through the CRM platform, and proactively troubleshoot perceived data issues. Own the MAP analytics program, delivering geographic (including zip-code and territory routing) and demographic data intelligence. Platform Expertise & Collaboration Pull data, metrics, and analytics for marketing campaigns, channels, and conversion performance across CRM and lead-management platforms (e.g., LeadSquared, Sparkroom, Nexus) and Power BI. Serve as the liaison with IT and data-platform/CRM vendors to translate marketing requirements into data needs and reporting tools. Collaborate with marketing, admissions, operations, IT, leadership, and agency partners to align analytics with business objectives. Prepare reports on marketing and admissions metrics to optimize performance. Requirements Associate or bachelor's degree in business, mathematics, finance, computer science, or marketing/data analytics (or equivalent work experience). 2–3 years of experience in business, finance, higher education, or marketing analytics (including related internships). Demonstrated proficiency building dashboards and reports in Power BI (DAX and data modeling a strong plus). Working proficiency in SQL, including writing queries against relational databases to extract and transform data. Proficiency in data mining, statistical analysis, and data visualization. Experience with CRM platforms (e.g., Salesforce, LeadSquared) and lead-management systems (e.g., Sparkroom). Strong proficiency in the MS Office Suite, including Excel (pivot tables), Word, and PowerPoint. Excellent analytical, numerical, and critical-thinking skills. Strong written and verbal communication and presentation skills. Ability to run, review, and interpret data for stakeholders. People Responsibilities This position has no direct reports or supervisory responsibilities. Physical Environment Fully remote work environment. Incumbents may sit for long periods at a desk or computer terminal. Incumbents will use computers, keyboards, phones, printers, and other office equipment. Stooping, bending, twisting, and reaching may be required. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.