Marketing Demand Generation Specialist
- Salary
- $65K–$80K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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Salary Range: $65,000.00 To $80,000.00 Annually
Primary Impact
Evolving Solutions is a leading technology solutions provider that helps clients modernize and automate their mission-critical applications and infrastructure to support business transformation. Our business is client-centric consulting and delivery of technical solutions to enable modern operations in a hybrid cloud world.
We are looking for a Marketing Demand Generation Specialist to play a key role in Evolving Solutions growth. This role bridges Marketing and Sales by identifying and engaging prospects and priority accounts, managing and nurturing leads, developing account intelligence, and coordinating personalized outreach until they are ready for sales engagement. The Marketing Demand Generation Specialist executes demand generation programs and account-based marketing programs that turn that turn campaigns, events, targeted account activity, and other initiatives into qualified leads and pipeline.
Evolving Solution Core Values
Do the Right Thing: Do what is right every day. Your personal integrity and the reputation of Evolving Solutions depends on this
Be a Team Player: Evolving Solutions is better when everyone is together. The ability to solve problems as a team for our clients and partners is Evolving Solutions’ strength and differentiation
Be Humbly Confident: Possess knowledge and experience to deliver at the highest level, while maintaining the willingness to learn more and the humility to recognize you will never know it all
Role Description
Business Development and Nurture:
- Engage prospects through personalized outreach to generate qualified sales conversations and leads
- Execute targeted outbound outreach for priority accounts and partner campaigns
- Conduct personalized follow-up via email, phone, and social channels
- Document conversations, interests, pain points, timing, and next steps in Sales and Marketing Hub
Account-Based Marketing (ABM):
- Develop and execute targeted activities to engage priority accounts
- Develop and maintain account intelligence for priority and target accounts, including business priorities, technology environment, key stakeholders, relationships, and engagement history
- Identify key stakeholders, and decision-makers within target accounts; ensure information is in Sales Hub
- Leverage account-specific messaging, outreach, and engagement strategies based on direction from Sales and Product Marketing
- Execute direct marketing campaigns to targeted accounts through email, digital, social, and events
- Coordinate multi-touch account engagement across Marketing, Sales, partners, and events
- Monitor account engagement and intent signals and adjust outreach based on account activity
Campaign Execution:
- Execute campaigns and sales plays
- Coordinate campaigns and sales play assets and timelines with Product Marketing
- Build, launch, and maintain partner campaigns in Sales Hub
- Build campaign audiences, lists, workflows, and follow-up sequences
- Track campaign performance and continuously optimize
Event Lead Generation:
- Maximize lead generation activities at events to maximize engagement, generate qualified leads, and drive better event outcomes
- Identify targets attending events and develop pre-event outreach campaigns to drive attendance
- Actively engage prospects at events, rather than simply scanning badges, capturing meaningful qualification information and next steps
- Execute structured post-event follow-up and outreach for initial meetings/conversations
Lead Management:
- Own intake, qualify, and track of inbound, partner, and marketing-generated leads
- Manage leads in Marketing and Sales Hub to ensure timely follow-up and accurate reporting
- Route qualified leads appropriately and maintain lead status hygiene following the lead process
- Develop and manage nurture journeys for leads not yet sales-ready
Measurement:
- Measure lead activity
- Track leads generated, engaged, qualified, meetings, opportunities, and pipeline
- Measure event and campaign contribution to pipeline
- Report on lead progression and conversion
Outcomes and desired results:
- Consistent generation of qualified leads, appointments, and pipeline opportunities
- Increased engagement and relationship development within priority and target accounts
- Effective execution of account-based marketing programs that support revenue growth objectives
- Timely qualification, routing, follow-up, and nurturing of leads
- Accurate activity information maintained within Sales and Marketing Hub
- Well-developed account intelligence for priority accounts and target opportunities
- Successful execution of campaigns, sales plays, and marketing initiatives
- Increased return on investment from events through proactive engagement and structured follow-up
- Clear metrics reporting for lead progression, conversion, campaign performance, and pipeline contribution
- Strong alignment and collaboration across Marketing and Sales teams
Qualifications
Required:
- Bachelor's degree in marketing, communications or related field
- A minimum of three years of experience in demand generation/campaign execution, lead generation and lead management, marketing automation and CRM, marketing analytics or related experience
Preferred:
- Strong written and verbal communication skills
- Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint)
- Strong organizational skills and attention to detail, with the ability to prioritize multiple initiatives, manage deadlines, and maintain accurate lead and account information
- Experience working with CRM or marketing automation tools and Microsoft Dynamics
- Comfortable engaging clients and prospects via email, phone, social channels, and in-person events
- A team player with the ability to prioritize workload and meet deadlines
Work location
- Hybrid work model
- Corporate office in Hamel, MN [preference is 3 days in the office per week]
Reporting Relationships
- Reports to Director of Marketing
Evolving Solutions is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
