Marketing Director

Location: Dublin | Hybrid

Employment Type: Full-time, Permanent

About the Opportunity

Spencer Recruitment is keen to connect with experienced performance marketing leaders who have a strong background in consumer-focused businesses, particularly across retail, e-commerce and digital commerce.

We are interested in professionals who combine strategic thinking with hands-on digital marketing expertise and have a proven ability to drive customer acquisition, increase revenue and deliver measurable commercial results.

The ideal candidate will have experience managing significant marketing budgets, leading high-performing teams and developing successful digital campaigns across multiple channels.

Key Responsibilities & Experience

Performance Marketing Strategy

• Develop and execute comprehensive performance marketing strategies aligned with commercial growth objectives.
• Lead digital acquisition initiatives across paid search, paid social, display advertising and other performance channels.
• Identify opportunities to increase brand visibility, customer engagement and online conversions.
• Continuously assess channel performance and refine marketing strategies to maximise effectiveness.

Paid Media & Budget Management

• Manage substantial digital advertising budgets across Google Ads, Meta and other relevant platforms.
• Optimise marketing investment to improve return on ad spend (ROAS) and customer acquisition costs (CAC).
• Oversee campaign planning, forecasting and performance reporting.
• Work with external agencies and digital partners to ensure effective campaign delivery.

Digital Growth & Analytics

• Drive customer acquisition, conversion optimisation and revenue growth through data-led marketing.
• Monitor campaign performance using analytics and reporting platforms.
• Develop testing and optimisation strategies across audiences, creative content and advertising channels.
• Use customer insights and performance data to identify new growth opportunities.
• Strengthen campaign tracking, attribution and measurement processes.

Leadership & Collaboration

• Lead, mentor and develop performance marketing professionals.
• Collaborate with brand, creative, commercial and digital teams to deliver integrated marketing campaigns.
• Present marketing performance, commercial insights and recommendations to senior stakeholders.
• Encourage innovation, accountability and continuous improvement across marketing activity.

Experience & Skills

• 8+ years' experience in performance marketing, digital marketing or growth marketing.
• Previous experience in a senior marketing management or leadership position.
• Strong knowledge of paid search, paid social, programmatic advertising and digital acquisition.
• Proven experience managing significant digital advertising budgets.
• Demonstrated success in delivering customer acquisition and revenue growth.
• Excellent understanding of Google Ads, Meta Ads, marketing analytics and conversion tracking.
• Strong commercial awareness and experience working with performance metrics including ROAS, CAC and ROI.
• Experience leading teams and managing external agencies.
• Excellent communication, stakeholder management and analytical skills.
• Experience in consumer brands, retail, e-commerce or digital-first businesses is particularly relevant.

Ideal Professional Background

We are particularly interested in connecting with senior marketing professionals who have worked in fast-paced, consumer-focused environments where digital acquisition and commercial performance are central to business growth.

Experience across retail, consumer goods, e-commerce, lifestyle brands or subscription-based consumer businesses would be highly relevant. Lifestyle brand experience would be great!

The strongest professionals will be commercially focused, analytical and confident balancing strategic leadership with hands-on performance marketing expertise.