Senior Brand and Marketing Executive

Reporting To: Brand & PR Manager

Background and Context

Children’s Health Foundation (CHF) was formed through the merger of The Temple Street Foundation and the Children’s Medical and Research Foundation (CMRF) Crumlin, with colleagues from the National Children’s Hospital Foundation Tallaght joining in time.

CHF supports children’s and adolescent healthcare across Children’s Health Ireland (CHI)—encompassing Temple Street, Tallaght, and Crumlin hospitals. We fund critical areas including research, innovation, patient and parent support, specialized infrastructure, and medical equipment. CHF will continue to support existing sites and honour commitments until all services are fully relocated to the new CHI hospital.

Role Purpose

The Senior Brand and Marketing Executive is a vital member of the team, focusing heavily on driving ATL marketing campaigns, brand development, and day-to-day fundraising support.

Working closely with internal colleagues, fundraising teams, corporate partners, and patient families, you will help execute multi-channel marketing plans that inspire support, drive donor acquisition, and elevate the CHF brand across Ireland.

Key Responsibilities

1. Branding & Strategic Communications

• Contribute to CHF strategic plans and help roll out brand development initiatives.
• Act as a CHF Brand Guardian, ensuring all campaign and fundraising materials adhere to brand and messaging guidelines.
• Implement agreed messaging across channels to maintain consistency for the Foundation.

ATL Marketing & Campaign Support

• Planning and execution of large-scale Above-The-Line (ATL) marketing campaigns (e.g., outdoor, broadcast, print, and digital advertising) to drive mass awareness and fundraising results.
• Collaborate with creative and media buying agencies to deliver impactful marketing assets.
• Support marketing campaigns for major corporate partnerships, special events, and high-profile fundraising appeals.
• Monitor marketing campaign performance, track reach/engagement metrics, and report insights back to management to optimize future activity.

2. Brand & Marketing

• Coordinate day-to-day communications activities across departments, acting as Scrum leader
• Handle briefs, draft response statements for review, and syndicate press releases for events, campaigns, and corporate partnerships.
• Monitor media coverage, track statistics, and report back to management.
• Identify potential media risks and help develop crisis communication plans.
• Build strong relationships with key Irish media contacts and develop targeted pitches.
• Coordinate with external suppliers for fundraising projects and media purchasing.

3. Fundraising Support & Donor Communications

• Create and implement multi-channel marketing materials (digital, print, and collateral) to directly support various fundraising streams and departments.
• Work directly with patient families and key stakeholders to gather compelling impact stories and content for donor communications.
• Assist in the production of the CHF Annual Report, Impact Reports, and regular donor newsletters.
• Act as a marketing liaison for corporate partners, ensuring brand alignment and promotional support for their fundraising efforts.

4. Online, Digital & Social Media

• Support the digital marketing strategy, ensuring website content is up to date, engaging, and accurately reflects current fundraising campaigns.
• Drive and support day-to-day social media activities to amplify marketing initiatives and fundraising milestones.
• Support the team in utilising design platforms (such as Canva) to quickly produce agile marketing assets.

Qualifications and Experience

• A background in Marketing, Communications, or a related field with at least 2 years of experience executing successful communications plans.
• Experience within the not-for-profit sector is an advantage.
• Demonstrable experience in media reporting and campaign analysis.
• A proven track record of writing clear, concise copy for fundraising or marketing materials.

Skills & Competencies

• Exceptional written and verbal communication skills, with a strong talent for copywriting.
• Strong presentation and interpersonal skills.
• Excellent attention to detail, organization, and project management capabilities.
• Fully computer literate (Microsoft Office, CRM databases, website administration); Canva proficiency is advantageous.
• Ability to manage external agencies and thrive in a fast-paced environment.

Terms and Benefits

• Flexible hybrid work policy
• Cycle to Work Scheme
• PRSA: up to 6% contributory subject to eligibility criteria.
• TaxSaver Commuter Ticket Scheme available
• Employee Assistance Programme
• Training and Education allowance
• Paid Sick leave – subject to eligibility criteria.
• 21 days annual leave and five privilege days per annum

We are an equal opportunity employer

We are committed to working with and providing reasonable accommodation to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation to complete any part of the application or hiring process, please send an email to jobs@childrenshealth.ie. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Applying

Deadline for applications is 23/10/2026.

CV and Cover Letter should be emailed to jobs@childrenshealth.ie

Note: This Description is a guide to the general range of duties assigned to the post holder. It is intended to be neither definitive nor restrictive and is subject to periodic review with the employee concerned. This is not an exhaustive list of duties. All CHF employees work collaboratively towards a shared organisational goal.