Marketing Director

Marketing Director

A UK-based digital medical education platform

Location: UK or Europe.

About Us:

TeachMeSeries Limited is a fast-growing edtech company with a portfolio of leading medical education platforms. We support medical schools, training bodies, and millions of students with reliable, accessible educational resources.

About the Role:

As our hands-on, commercially minded Marketing Director, you’ll lead our marketing efforts and report directly to the CEO.

With no dedicated marketing team in place, you’ll build the strategy, function and capabilities from day one to scale customer acquisition and revenue. This is not a conventional corporate CMO appointment.

You’ll combine strategic thinking with hands-on execution, managing and optimising campaigns, overseeing creative, and improving conversions. Over time, you’ll hire and lead a marketing team.

Responsibilities:

Marketing strategy, planning and measurement

• Develop and deliver the overall marketing strategy.

• Identify customer segments and target audiences in the UK, the USA and international markets.

• Create a clear annual marketing plan and budget.

• Set meaningful marketing KPIs and report on them clearly.

Paid acquisition and growth

• Develop and manage paid customer acquisition across relevant platforms.

• Build and optimise acquisition funnels.

• Develop creative testing and advertising messaging strategies.

• Establish systematic measurement of customer acquisition cost (CAC), return on advertising spend (ROAS), customer lifetime value (LTV) and payback periods.

• Manage external relationships with agencies and specialist contractors as needed.

Brand, content and communications

• Create a distinctive brand position and a compelling, differentiated proposition, backed by strong messaging and clear points of difference.

• Build credibility and authority in the medical education market.

• Develop a content and communications strategy.

• Ensure consistent messaging across advertising, the website, email, and social channels.

• Identify opportunities for partnerships, influencers, professional communities, and content-led growth.

Conversion, engagement and retention

• Partner with our CRO specialist to improve landing-page performance and subscription conversion.

• Improve the customer journey from initial awareness to paid subscription.

• Develop email marketing, automation and remarketing programmes.

• Improve onboarding and engagement.

• Reduce subscription cancellations and improve retention.

• Work closely with the product and management teams to improve the customer experience.

Skills and Experience:

The following are considered essential:

• 7+ years of marketing experience, including senior leadership responsibility

• A track record of growing digital or subscription businesses with recurring revenue.

• A strong understanding of CAC, LTV, ROAS, conversion, and subscription economics.

• Experience developing and optimising digital marketing funnels.

• The ability to work independently and execute campaigns hands-on.

• Experience working with international markets.

• Excellent written and spoken English.

Desirable experience:

• EdTech or online education.

• Healthcare, medical technology or medical publishing.

• Experience working remotely with international businesses.

Success in this role means building a marketing function that can grow customer acquisition and revenue, improve subscription conversion and retention, and make it easy to see which activities are delivering commercial returns.

In return, the business can offer you:

• A competitive base salary tailored to your experience and location

• The flexibility of fully remote work, with some travel for in-person meetings

• 25 days of holiday

• An annual performance bonus

What happens next?

To apply, please send us your CV along with a short summary explaining how your skills and experience make you a great fit for the role.