Marketing Director - Marine Division

The Marketing Director is the bridge between SPG’s Marine Division brands and the Central Marketing Team, ensuring marketing efforts are tightly aligned with each brand’s underwriting appetite, distribution model, and growth targets.

The Marine Division is newly forming and currently spans four brands across the wholesale, retail, underwriting, commercial, and intermediary segments of the marine insurance market, including Global Marine Insurance (recreational yacht and boat retail), Clear Marine Risk Solutions (recreational marine wholesale brokerage and in-house underwriting for marinas and boat dealers), ISR (commercial and inland marine wholesale, maritime workers’ compensation and specialty programs placed through agents and brokers), and North American Marine Underwriters / NAMU (wholesale underwriting program manager for marinas, boat dealers, and yacht clubs).

You’ll translate underwriting and distribution strategy into action across this multi-brand portfolio partnering with underwriting and brand leadership at each entity to understand risk appetite and growth priorities, collaborating with the central marketing function for executional excellence, and delivering measurable marketing results that support production and retention across wholesale, retail, and intermediary channels.

If you’re a marketer who thrives at the intersection of underwriting strategy, broker/agent and wholesale distribution relationships, multi-brand management, and hands-on execution, this is your opportunity to build a marketing function from the ground up for a growing specialty division.

Key Responsibilities

Strategic Alignment & Collaboration

• Serve as the main marketing liaison between the Marine Division’s brand and underwriting leaders and SPG’s Central Marketing Team.

• Understand each brand’s annual underwriting appetite, growth goals, and target segments recreational (yacht/boat owner-facing retail), wholesale/MGA (marina, boat dealer, and commercial marine programs placed through agents and brokers), and intermediary and translate them into actionable, brand-specific marketing plans.

• Partner closely with underwriting and brand leadership across all five brands to prioritize and deliver high-impact initiatives that support new business and retention, while maintaining clear brand distinction where appropriate.

• Help stand up foundational marketing processes, cadences, and governance for the newly forming Marine Division.

Campaign Development & Execution

• Plan, manage, and execute multi-channel marketing campaigns tailored to each brand’s audience retail consumers, wholesale agents and brokers, and intermediaries to drive awareness, engagement, and submission flow.

• Develop sales and marketing content that communicates the value, appetite, and differentiation of each Marine Division brand and program.

• Manage digital content updates (web, email, social, print, events) across all five brand sites and channels, ensuring brand accuracy and consistency with each brand’s distinct identity.

• Leverage central resources for creative, PR, and paid media execution across the portfolio.

Performance Measurement & Reporting

• Track KPIs and produce brand- and division-level performance reports, including submission and quote-to-bind impact where applicable.

• Analyze data across brands to optimize campaigns and improve ROI.

• Manage budgets across multiple brands and ensure alignment between spend and each brand’s business priorities.

Creative & Operational Support

• Coordinate with Central Marketing on the creation of collateral and sales marketing materials (broker/agent guides, presentations, proposals, case studies, appetite guides) for each brand.

• Support business development and agency/wholesale-facing efforts with sales enablement materials.

• Stay ahead of marketing and marine/maritime industry trends recreational boating, marina and dealer markets, commercial marine, and maritime workers’ compensation and recommend innovative approaches.

• Act as a connective thread across the five brands, identifying opportunities for shared best practices, cross-brand promotion, and consistent division-wide marketing standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5+ years of B2C & B2B marketing experience (insurance or financial services preferred).

• Experience in insurance marketing, preferably supporting underwriting, MGA/MGU, specialty, or marine/maritime lines (yacht, recreational boating, marina, boat dealer, commercial marine, or inland marine), or another complex B2B industry.

• Familiarity with marine/maritime risk and the wholesale distribution model retail agents, wholesale brokers, and program administrators a strong plus.

• Experience supporting multiple brands or business units simultaneously, with the ability to balance a shared division strategy against individual brand identity and voice.

• Comfort operating with ambiguity and building process in a newly forming team or division.

• Strong project management and organizational skills.

• Excellent written and verbal communication abilities.

• Experience with CRM and automation platforms (HubSpot, Dynamics, Salesforce, etc.).

• Analytical mindset with campaign performance reporting experience.

• Collaborative, adaptable, and detail-oriented with strong problem-solving skills.

Reporting Structure & Success Metrics

Reports to: VP of Marketing, Specialty Program Group

Dotted line: Marine Division brand and underwriting leadership (Global Marine, Clear Marine, ISR, NAMU, and the fifth Marine Division brand)

Key Success Measures:

• Marketing project delivery & timeliness across all five brands

• Submission/lead growth and agent-broker/wholesale engagement by brand

• Campaign ROI & cost efficiency

• Brand and division satisfaction & collaboration effectiveness

• Successful stand-up of marketing processes and cadence for the newly forming division

What we offer you

We invest in your growth. HUB offers structured training, licensing support, and ongoing development opportunities designed to accelerate your career. Benefits and programs vary based on employment status, role, location, and applicable eligibility requirements.

• Competitive pay with comprehensive health benefits, retirement savings matching, and company-paid life and disability plans
• Generous paid time off, paid parental leave and a wellbeing program designed to support real work/life balance
• A collaborative, high-performing culture with meaningful engagement, community impact through HUB Gives and genuine room to grow your career

The HUB difference

HUB International is one of North America’s largest insurance brokers, delivering risk management, insurance, employee benefits, retirement and wealth management solutions to businesses and individuals across the United States and Canada — through locally led teams backed by national expertise, giving you the agility of a local partner and the reach of a global organization.

Equal Employment Opportunity: HUB International Limited is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Reasonable Accommodations: HUB International Limited is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and hiring process. If you need a reasonable accommodation to access our career site, complete an application, or participate in any part of the hiring process, please contact the Recruiting Team at HUBRecruiting@HUBInternational.com. This contact information is for accommodation requests only and should not be used to inquire about the status of an application.

E-Verify: HUB International Limited participates in E-Verify. Please refer to Our Recruiting Process | Applicant Notices: E-Verify Program for additional information.

About Us

SPG was founded in 2015 with the singular purpose of building a world-class specialty insurance intermediary by acquiring best-in-class underwriting and specialty businesses and providing the resources they needed to grow.

Our goal is to partner with industry-leading specialty businesses to provide them with the ability to achieve their goals and optimize their businesses.

Specialty Program Group offers access to capital and investment, deep carrier relationships, creative thinking, product development and broad distribution, while allowing our businesses to maintain the essence of what makes them successful.

Specialty Program Group delivers leading-edge specialty expertise backed by transformative digital capabilities and sophisticated data and analytics.