Marketing Enablement & AI Adoption Specialist

This is a hands-on, in-house marketing role for someone who enjoys teaching, building and experimenting.

As the Marketing Enablement & AI Adoption Specialist at EPAM, you'll own a continuous global marketing enablement program for our employer branding and recruitment marketing teams across EPAM's regions. You'll spot capability gaps, create practical training and drive generative AI adoption by turning new tools into repeatable practices teams can use every day.

You'll also drive the evolution of TAMI, our AI-enabled recruitment marketing assistant, and the TAM Hub, our global knowledge and enablement home. As part of our content governance model, you'll serve as a backup reviewer for external talent marketing content. In the near term, you'll also support select Marketing Operations & Content Coordination work, such as presentations and resource management.

EPAM's Global Talent Marketing & Candidate Engagement team positions EPAM as an employer of choice across the 55+ countries and regions where we operate. We activate and protect our global Employer Value Proposition and employer brand, and we build an integrated, data-informed talent marketing ecosystem. Through our Center of Excellence model, we give regional Talent Attraction teams the strategy, tools, standards and best practices to execute consistently and at scale.

Req.#1094011004

Responsibilities

• Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans
• Design and facilitate training sessions, workshops and demos for a global audience
• Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently
• Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools
• Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it
• Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions
• Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving
• Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency
• Build polished PowerPoint and other materials for training, leadership and global team communications
• Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination support

Requirements

• 5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operations
• Experience designing and delivering training or enablement programs for professional audiences, with strong facilitation skills and the ability to make complex topics clear
• Experience creating playbooks, guides, templates and self-service resources
• Hands-on experience applying generative AI to real marketing or business workflows, including testing new tools and helping others adopt them
• Track record of driving adoption of new tools, processes or ways of working
• Excellent writing and copyediting skills with a strong command of U.S. English, and the ability to give clear, constructive feedback on external-facing content
• Advanced PowerPoint skills and working knowledge of Canva or similar tools Strong project management skills, with the ability to balance recurring programs and emerging priorities
• Ability to communicate and facilitate across cultures, regions and levels of seniority; experience in a global, distributed or Center of Excellence environment preferred
• Bachelor's degree in Marketing, Communications, Business, Learning & Development or a related field

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Engineer the Future with a Career at EPAM

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $70,000 - $90,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Affirmative Action Obligations as a U.S. Government Federal Contractor

As a U.S. federal government contractor, EPAM is committed to meet its affirmative action obligations to make good faith efforts to expand the recruiting pool of individuals with disabilities and protected veterans through outreach, targeted recruitment, training opportunities and other activities. We affirm this commitment annually in EPAM’s Affirmative Action Plans. The full text of our Affirmative Action Plan for Persons with a Disability and Protected Veterans is available for inspection in the People Operations Department during normal business hours. Email the People Operations Department to schedule an appointment.

Equal Employment Opportunity

EPAM Systems, Inc. is an equal opportunity employer. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

Accessibility for Applicants with Disabilities

EPAM is committed to working with and providing reasonable accommodation to individuals with disabilities. If you require an accommodation at any stage of the employment application process, please send an email to the People Operations Department including your name, a detailed description of your requested accommodation, and the best method to contact you. If you have already reviewed a job posting or submitted an application for a job, please include the requisition number. We will assist you and make a determination on your accommodation request on a case-by-case basis.

EPAM Systems, Inc. participates in eVerify.

Pay Transparency Non-Discrimination Provision

EPAM will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Remote in United States of America: New York