Marketing Executive – B2B Events & Conferences

Experience: 1–2 years

Function: Marketing

Industry: B2B Events & Conferences

Work Arrangement: Hybrid – 4 days in the office, 1 day working from home

Location: Tanjong Pagar

We are looking for a proactive and commercially minded Marketing Executive to support the marketing and growth of our portfolio of B2B conferences and events.

You will work across the full event marketing cycle, helping to drive delegate and visitor registrations, audience engagement and event awareness through multi-channel campaigns. This is a hands-on role suited to someone with 1–2 years of marketing experience who is comfortable working in a fast-paced, deadline-driven environment.

· Plan and execute multi-channel marketing campaigns to drive delegate, visitor and attendee registrations.

· Create and manage email marketing campaigns, including copywriting, segmentation, scheduling and performance tracking.

· Support paid digital campaigns across platforms such as LinkedIn and Google Ads.

· Develop engaging content for LinkedIn and other social media channels, including speaker announcements, event promotions and industry content.

· Maintain and update event websites, landing pages and registration journeys.

· Work closely with conference producers to understand the agenda, speakers and key industry themes and translate these into compelling marketing campaigns.

· Collaborate with sales teams to support delegate acquisition, sponsorship and exhibition marketing objectives.

· Coordinate marketing activity with speakers, sponsors, exhibitors, media partners and supporting organisations.

· Support the creation of marketing collateral including brochures, email banners, social media assets and onsite materials.

· Manage and segment marketing databases to ensure campaigns reach the right audiences.

· Track campaign performance including registrations, leads, email engagement, website traffic, paid media performance and conversion rates.

· Conduct market and competitor research to identify new audiences, companies, job functions and promotional opportunities.

· Support onsite marketing and event delivery when required.

· 1–2 years of experience in marketing, ideally within B2B events, conferences, exhibitions, media or a related industry.

· Strong written English with the ability to produce clear, engaging and persuasive marketing copy.

· Experience with email marketing, social media and digital marketing campaigns.

· Good understanding of LinkedIn and other B2B marketing channels.

· Strong attention to detail and ability to manage multiple campaigns and deadlines simultaneously.

· Commercial mindset with an understanding that marketing activity should ultimately drive registrations, leads and revenue.

· Confident communicator who can work effectively with internal teams and external stakeholders.

· Proactive, organised and willing to take ownership of projects.

Advantageous Skills

Experience with any of the following would be beneficial:

· Marketing automation platforms such as Eloqua, HubSpot or Marketo

· LinkedIn Campaign Manager

· Google Ads and Google Analytics

· CRM and database management

· Canva or Adobe Creative Suite

· Website CMS platforms

· B2B events or conference marketing

· Basic reporting and campaign analytics