Marketing Generalist

Our client sells into the print industry and is hiring a part-time Marketing Generalist. This is a hands-on role covering content, sales material, brand, and LinkedIn. You will write case studies and testimonials, build website content, create sales material for the sales team, put together a reusable brand kit, and run the founder's LinkedIn presence.

The right person is a marketing ops generalist who is comfortable wearing multiple hats. Strong written English is the most important requirement. Almost everything you produce will be read by customers and prospects, so it needs to be clear, polished, and accurate. This is a remote, part-time role working closely with the founder and the sales team.

Need to have qualifications

• Excellent written English. This is the top requirement for the role
• Proven experience writing B2B marketing content, including case studies, customer testimonials, and website copy, with samples you can share
• Experience creating sales material such as one-pagers, pitch decks, and email pitch templates
• Experience writing and managing LinkedIn content on behalf of a founder or executive
• Ability to build simple brand assets and templates (logo usage, fonts, colors, document templates)
• Comfort managing several projects at once and working independently
• Clear, prompt communication with a small team
• Availability for consistent part-time hours each week

Nice to have

• Experience marketing to print shops or within the printing and office equipment industry
• Familiarity with HP products or similar equipment brands
• Experience interviewing customers to gather case study and testimonial material
• Basic website editing skills
• Experience supporting an outbound sales team

Responsibilities

Immediate focus

• Write customer case studies, and collect and edit testimonials
• Write and update website content
• Build sales material for the sales reps, covering both the client's core offering and HP

Longer term

• Build a reusable brand kit (logo, fonts, colors, templates)
• Create email pitch materials for sales outreach
• Write and manage the founder's LinkedIn content, aimed at print shop owners and decision makers
• Keep all marketing material consistent with the brand kit once it is in place