Marketing Lead

Job Description This is a remote position. Join one of the Philippines’ fastest-growing tech companies! Open to Philippine-based candidates only. About Us Full Scale is a fully remote-first company that helps businesses build dedicated teams of skilled software engineers. We make it easier for growing companies to find, onboard, and retain high-performing software talent. The Role As the Marketing Lead, you will be the driving force behind our go-to-market strategy and brand presence. This is a "roll-up-your-sleeves" role—you won't just be setting the high-level vision; you will be actively building the campaigns, writing the copy, and designing the workflows. You will bridge the gap between strategy and execution, taking full ownership of how we communicate our value to enterprise decision-makers. Key Responsibilities Hands-on Execution & Strategy: Act as a player-coach, developing a comprehensive marketing strategy while actively executing the day-to-day deliverables needed to drive pipeline growth for our enterprise SaaS products. Content Generation: Write, produce, and edit high-quality marketing content across the board, including ad copy, email sequences, blog posts, social media updates, and webinar scripts. Design Sensibility: Apply a discerning eye for design across all marketing touchpoints. Ensure that all visual assets, presentations, and collateral look polished, professional, and aligned with our brand identity. Customer Persona Development: Conduct deep research to understand our target audience. Map out detailed customer personas, pain points, and buyer journeys for enterprise stakeholders. Messaging & Content Calendar: Create, manage, and execute a cohesive messaging calendar, ensuring a consistent and compelling narrative week over week. Multi-Channel Campaign Management: Lead the end-to-end execution of marketing campaigns. Own the promotion, registration, and follow-up strategies for Webinars, and manage targeted outreach and thought leadership on LinkedIn. Demand Generation & PPC: Build, launch, and optimize PPC (Pay-Per-Click) campaigns to drive high-quality enterprise leads. Landing Pages & Conversion: Design, build, test, and refine high-converting landing pages tailored to specific campaigns, applying your design skills to optimize the user experience. Analytics & Reporting: Implement complete analytics tracking across all marketing touchpoints. Monitor campaign performance, analyze KPIs, and use data-driven insights to continuously optimize ROI and marketing spend. Requirements Proven experience in a B2B Enterprise SaaS marketing role, with a track record of being a hands-on contributor who can also think strategically. Exceptional copywriting and content generation skills, with a knack for translating complex technical concepts into compelling, benefit-driven messaging. A strong, discerning eye for design. (Experience with tools like Figma, Canva, or Adobe Creative Suite to produce or direct visual assets is highly preferred). Hands-on expertise managing and scaling paid advertising (PPC) and organic social strategies, particularly on LinkedIn. Deep experience conceptualizing, promoting, and running successful B2B webinars. Proficiency with landing page builders, CRM platforms, and marketing automation tools. Strong analytical mindset with rigorous experience in complete analytics tracking (e.g., Google Analytics, CRM reporting, conversion tracking). Highly organized, self-directed, and capable of thriving in a fast-paced, 100% remote work environment. Nice to Have ServiceNow experience, particularly with UI Builder, integrations, custom components, or portal architecture. Benefits 100% remote work setup Work from anywhere in the Philippines Significant ownership of marketing strategy and execution Opportunity to market enterprise SaaS products Hands-on exposure to content, demand generation, webinars, and analytics Collaboration with technology leaders and enterprise stakeholders