Marketing Lead

You can work remotely from any country within European time zones.

Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland and Spain.

RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 17 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.

We are looking for a Marketing Lead to own RAID’s marketing end to end. Working closely with Game Directors, Product, and Marketing teams, you will shape the game’s strategy and drive its growth.

Responsibilities

• Define and drive the product’s marketing vision, strategy, priorities, and short- and long-term growth plans
• Establish marketing KPIs, monitor performance, evaluate effectiveness, and drive continuous improvement
• Lead marketing budget planning, forecasting, and investment recommendations in alignment with business objectives and senior leadership
• Drive alignment and execution across User Acquisition, Creative, Product Marketing, CRM, Influencer Marketing, and other functions
• Work closely with Game Directors and Product teams; deeply understand the game’s mechanics, economy, audience, and roadmap
• Develop and lead marketing plans for launches, major updates, campaigns, partnerships, and other growth opportunities
• Analyze market trends, competitors, player behavior, and audience insights to strengthen positioning and identify opportunities
• Communicate performance, strategic recommendations, and business results to senior leadership

What we expect

• 5+ years of marketing experience in mobile gaming, with demonstrated strategy ownership and measurable results
• Strong understanding of mobile gaming, free-to-play economics, player lifecycle, and marketing performance metrics
• Experience in marketing strategy, budget planning, performance management, and go-to-market execution
• Broad understanding of UA, Creative, Product Marketing, CRM, and other marketing disciplines
• Strong analytical, financial, and strategic thinking with data-driven decision-making
• Excellent cross-functional leadership, communication, and stakeholder management
• English at the Upper Intermediate level or higher

Desired

• Experience with midcore or hardcore mobile games (RPG, strategy, shooters)
• Experience with established live-service games and global marketing campaigns
• Experience with entertainment IP collaborations or strategic partnerships
• Previous senior marketing leadership experience within a gaming studio or publisher

What we offer

• Officially registered full-time employment
• 20 to 26 days of paid leave depending on the country in which your employment is registered
• Medical support for you and your child along with paid leave if you or your child are sick
• Individual development plan and regular feedback
• Professional seminars, workshops, courses, and internal training programs
• Reimbursement of gym membership fees
• Counseling with psychologists
• English classes

*Note: Benefits may vary by country.