Marketing Lead

Job Title: Marketing Lead Department: Marketing Reports to: Head of Operations / COO About Luna Joy Luna Joy is a leading provider of mental health services, specializing in supporting women through their mental wellness journey. We offer holistic therapy and medication management to help women overcome challenges like postpartum mental health issues. Our dedicated team of professionals works in a collaborative, flexible, and remote environment, ensuring comprehensive care for our clients. We are rapidly expanding and committed to improving access to quality mental health services across the U.S. LunaJoy was founded by Dr. Sipra Laddha and Dr. Shama Rathi , sisters-in-law and psychiatrists who experienced the fragmented maternal healthcare system firsthand during their own postpartum journeys. After witnessing the systemic gaps in specialized care during their clinical practice, they built LunaJoy to ensure that no mother has to navigate mental health hurdles alone. By joining, you are scaling a mission rooted in clinical expertise and personal lived experience. Job Overview LunaJoy is seeking a Marketing Lead to own and scale our digital acquisition efforts with a strong focus on paid performance marketing. This is a hands-on leadership role designed for someone who has scaled campaigns before, understands growth levers deeply, and is excited to build repeatable, efficient marketing systems from the ground up. In your first 30 days, you'll audit our current Meta spend and identify 3 high-leverage creative tests; by day 90, you'll have established a predictable weekly lead flow for our clinical team. You will lead the execution and optimization of paid media across Google and Meta platforms while helping shape LunaJoy’s scalable growth strategy. This role is ideal for a marketer who combines strategic thinking, strong execution, and a builder’s mindset , and who is motivated by purpose-driven work with real-world impact. As part of the Luna Joy team, you will play an essential role in directly supporting the mental health journey of one million women through purpose-driven innovation, unwavering compassion, and transformative care. You will need speed to adapt quickly and efficiently, and the drive to be 1% better every day, constantly striving for improvement. Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions. These values will enable you to effectively contribute to important areas of focus and responsibility. Key Responsibilities: \*\*Paid Media Ownership & Scale: \ \ Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics. \*\*Growth & Experimentation: \ \ Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities. \*\*Performance Management: \ \ Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions. \*\*Budget & ROI Management: \ \ Manage and allocate budgets strategically to maximize ROI while supporting long-term growth goals. \*\*Audience & Funnel Strategy: \ \ Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking. \*\*Cross-Functional Collaboration: \ \ Partner closely with operations, clinical, and leadership teams to ensure marketing initiatives align with brand values, compliance requirements, and business objectives. \*\*Scalable Systems & Processes: \ \ Help establish scalable marketing processes, reporting frameworks, and best practices to support LunaJoy’s continued growth. Qualifications: 4–7+ years of experience in digital marketing, growth marketing, or performance marketing 2+ years of hands-on experience managing and scaling Google Ads and Meta Ads campaigns Demonstrated success in scaling paid acquisition efforts in a startup, scale-up, or high-growth environment Strong analytical skills with the ability to interpret data and drive optimization decisions Experience using tools such as Google Analytics, Meta Business Manager , and ad reporting dashboards Comfortable working independently in a fast-paced, remote environment with limited oversight Strong ownership mindset, execution bias, and ability to prioritize for impact. Nice to Haves: Experience in healthcare, mental health, or wellness marketing Familiarity with HIPAA-conscious or regulated marketing environments Experience building or scaling marketing programs from early or mid-stage growth Why Luna Joy? Mission-Driven Purpose: Be a part of an organization dedicated to improving access to mental health care, empowering individuals, and creating positive, lasting change in our communities. Flexibility & Work-Life Balance: We offer a fully remote work environment that allows you to work from wherever you're most comfortable. Embrace the freedom of remote work while staying connected with a supportive team. This flexibility enables you to create a workspace that fits your needs, allowing you to focus on making a meaningful impact from anywhere. Collaborative & Inclusive Culture: Join a community of diverse talent who share your passion for making a difference. We foster a culture of collaboration, growth, and mutual support to help you thrive in your role. Rewarding Compensation: We recognize the value of your work with fair pay, bonuses, and opportunities for advancement as we continue to expand our reach and impact in the mental health space. Compensation & Benefits: Compensation Range: $1,500 - $2,000 based on the individual's location, experience, qualifications, and applicable federal and state minimum wage requirements. Access to educational resources and a supportive community of like-minded professionals. Inclusion Statement At Luna Joy, we are committed to fostering a diverse, inclusive, and equitable workplace where all team members feel valued and respected. We believe that diversity of backgrounds, experiences, and perspectives strengthens our ability to support women’s mental health. We encourage individuals from all backgrounds, including those from historically underrepresented groups, to apply and join us in creating a positive impact in our communities. Everyone is welcome at Luna Joy, and we are dedicated to building a work environment where you can thrive and bring your whole self to work.