Marketing Lead (CMO Track), Luxury Sustainable Avant-Garde Fashion

Marketing Lead (Venture CMO Track), Luxury Sustainable Avant-Garde Label (Project Radsus)

The opportunity

Veilaion is a venture studio that builds companies from scratch. Project Radsus (Radical Sustainability) is an independent avant-garde label focused on experimental British tailoring.

The initial design ethos, material framework, and structural blueprint are ready.

What we need now is a marketing lead who can turn this artistic and sustainable vision into a highly coveted, commercially viable and culturally impactful brand.

The role

You’ll join as marketing lead and sole growth and brand driver of Project Radsus, with a defined path to Venture CMO. Your first mission is to engineer the brand's cultural architecture, build an exclusive network of ideal buyers, and secure the foundational collector footprint. From launch, you will own the go-to-market execution and scale the customer pipeline.

• Merge high-end avant-garde aesthetics with a rigorous sustainability story.
• Execute exclusive marketing campaigns and private drop mechanics to capture ideal buyers.
• Oversee the customer acquisition funnel, brand equity, and revenue targets.

Who we're looking for

• A proven luxury marketer or cultural strategist who understands cult-luxury drop mechanics and collector-conscious consumer mindsets.
• An existing network or deep literacy within the global luxury fashion ecosystem, high-end art worlds, or cultural circles.
• Comfort operating at the intersection of avant-garde creative vision and rigorous organic relationship building, directly identifying and securing the venture’s foundational client footprint.
• Experience as a CMO, founder, or senior brand director (an MBA or luxury brand management background is helpful but not required).
• Remote, with working hours that overlap London and New York.

What you get

• Full operating ownership of the venture's marketing, brand growth architecture.
• A defined path to Venture CMO.
• A minority equity stake in the company, vesting against milestones. The studio remains the majority shareholder and long-term partner

Compensation & structure

This is not a conventional salaried role.

• The role begins as an independent contractor engagement under UK law. You must be able to work as an independent contractor from your country of residence.
• Validation Sprint: The initial validation phase is self-funded/unpaid.
• Transition: Upon achieving commercial validation or revenue milestones, you convert to a paid salary, formal employment, and equity vesting.

Who this suits best

• Senior fashion marketers or startup founders energised by early-stage risk and high upside.
• Independent operators capable of driving both high-end creative vision and rigorous financial metrics.

About Veilaion

Veilaion is a venture studio incubating disruptive, sustainable brands in-house before transitioning them to dedicated leaders who scale them as standalone portfolio companies.