Marketing Lead (Fixed Term Contract 12 months) RC203

Key Responsibilities

• Deliver and optimise Connected Places Catapult’s digital marketing activity across email, website, organic social media and paid campaigns.
• Support the delivery of email campaigns in HubSpot, including audience setup and segmentation, email building, testing, scheduling, personalisation and quality assurance.
• Manage the organisation-wide email marketing schedule, coordinating campaigns and audience communications.
• Create, edit and publish website content, landing pages, forms, events, opportunities and campaign pages, applying SEO and accessibility best practice.
• Manage organic social media channels, including content planning, scheduling, publishing and performance optimisation.
• Set up, manage and optimise paid LinkedIn campaigns, including audiences, budgets, creative testing and conversion tracking.
• Monitor and report on audience growth, engagement, conversions, campaign performance and other key marketing KPIs.

Skills, Knowledge and Expertise

• Strong hands-on experience delivering multi-channel digital marketing campaigns.
• Confident and experienced HubSpot Marketing Hub user
• Strong understanding of audience segmentation, lists and CRM-based targeting
• Experience setting up and managing HubSpot campaigns and building campaign performance reports and dashboards
• Confidence managing and growing social channels, particularly LinkedIn
• Excellent attention to detail, particularly when managing email campaigns and digital publishing
• Creative thinker – with the ability to craft engaging, catchy and intelligent copy that appeals to the right audience at the right time
• Excellent planning, project management and organisational skills with the ability to manage multiple campaigns and deadlines
• Demonstrable experience running paid and organic social media campaigns that result in increased engagement, conversion rates and website traffic
• Demonstrable experience implementing digital marketing tactics that result in improved: website rankings, website metrics and UX
• Demonstrable experience building and deploying email marketing techniques that result in higher open and click through rates.

• WordPress
• Hubspot
• GA4
• LinkedIn Campaign Manager
• YouTube
• Microsoft dynamics (or similar CRM/ERP system),

• Experience working in transport, technology, and/or built environment industries or public-sector environment.
• Experience working on issues such as climate change, regional inequality, technology
• Experience with account-based or highly targeted B2B marketing campaigns.
• Working knowledge of SEO and digital accessibility best practice.
• Experience managing freelancers or agencies

Benefits

• 9 day fortnight for everyone, every other Friday.
• 23.5 holiday entitlement for everyone, with pro-rata calculations for part-time employees, along with a Christmas shutdown period for additional days off.
• Competitive pension, up to 10% company contribution to help you save for your future.
• Two paid days of volunteering leave per year (pro-rata for part-time employees) to support charitable activities.
• Employee Assistance Programme (EAP) providing 24/7 confidential work/life support services to you and your immediate family members.
• Cycle to Work Scheme encouraging a healthy and sustainable commute.
• Cash Health Plan, offering reimbursement for a wide range of essential and everyday healthcare expenses, promoting your well-being.
• Payroll Giving scheme, allowing regular charitable contributions from pre-tax income, maximizing the impact of your donations.
• Discounts and offers from a wide variety of retailers, enhancing your purchasing power and providing savings opportunities.
• Mortgage Advice benefit, delivered in partnership with Charles Cameron & Associates – provides employees with free, expert mortgage advice and end-to-end mortgage support from the application process through to completion.