Marketing Lead Iberia - Barcelona

Salary Range:

All Compensation will be determined commensurate with demonstrated experience.

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You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next.

As Iberia Growth Lead, you’ll bring your skill, curiosity and drive to make health simpler, smarter and more human.

About the job

As Marketing Lead Iberia, you will lead the brand, portfolio and consumer growth agenda across Spain and Portugal, helping build one integrated Iberia marketing organization that combines a common strategic direction with strong local market execution.

You will shape and execute the Iberia portfolio and brand strategy, making clear choices around investment, innovation and growth opportunities to deliver sustainable, profitable, above-market growth.

Working at the intersection of brand, media, digital, healthcare professional engagement and commercial activation, you will connect consumer and brand strategy with execution across channels and markets.

You will also play a critical role in the transformation of our Iberia organization, bringing Spain and Portugal closer together through simpler ways of working, faster decision-making and an insight-led, agile approach to marketing.

As a member of the Iberia Leadership Team, you will help shape our business priorities, culture and growth ambition across the region.

Main responsibilities

• Lead the Iberia marketing agenda, establishing an integrated operating model and planning rhythm across Spain and Portugal while preserving the local market choices required to win with consumers, customers and healthcare professionals.
• Drive portfolio and brand strategy, translating global and regional priorities into clear growth choices and directing investment towards the strongest opportunities across brands, innovation, consumer, shopper, healthcare professional, digital and media activities.
• Own profitable brand and portfolio growth, managing key P&L drivers including net sales, market share, gross margin and investment effectiveness, while identifying major growth opportunities and actively addressing portfolio risks.
• Build integrated consumer, shopper and healthcare professional strategies, leveraging insights and data to create connected experiences across paid, owned and earned channels and strengthening digital commerce, engagement, conversion and return on investment.
• Drive marketing execution and performance, tracking market share, sell-in, sell-out, forecast accuracy and ROI, challenging plans when needed and rapidly reallocating resources towards the highest-value opportunities.
• Accelerate innovation and marketing excellence, creating common approaches across Iberia for annual planning, innovation, portfolio management, media, performance measurement and capability development, while embedding a test-and-learn culture.
• Lead, inspire and develop a high-performing Iberia marketing organization, building a challenger mindset, strengthening capabilities and succession plans and creating a collaborative culture focused on consumers, customers, brands and sustainable growth.

About you

• You bring substantial leadership experience within Consumer Healthcare, OTC or FMCG, with a strong track record in senior marketing, brand or growth leadership roles.
• You have proven experience leading marketing teams and business agendas across Spain and Portugal, with a strong understanding of both markets and their healthcare retail environments.
• You have led an Iberia-wide business or portfolio, with hands-on expertise across brand management, media, consumer and customer engagement, innovation and go-to-market execution.
• You combine strong P&L and financial acumen with strategic, analytical and commercial thinking and can translate consumer and market insights into clear investment and growth decisions.
• You are an influential people leader who can navigate a complex matrix environment, bring different teams behind a common agenda and successfully lead organizations through transformation and change.
• You have a strong digital and data-driven mindset, with experience using digital channels, media, consumer insights and performance data to improve engagement, conversion and marketing ROI.
• You are fluent in Spanish and English, both written and spoken. Portuguese and additional languages would be an advantage.
• A university degree is required. An MBA or relevant master’s degree would be an advantage.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

About us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be, for half a billion consumers worldwide and counting.

At the core of this mission are our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Opella.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.

Find out more about our mission at www.opella.com.