Marketing Manager

Job Overview The Marketing Manager is responsible for developing and executing high-quality visual and written marketing materials that support brand positioning and business objectives. This role combines creative design, content production, digital marketing, and stakeholder coordination, with a strong focus on delivering compelling campaigns within the tourism industry. Key Responsibilities 1. Content Creation & Design Design and produce a wide range of marketing collateral, including banners, social media graphics, flyers, brochures, and advertisements across multiple formats using Canva and similar tools Ensure all creative assets align with brand guidelines and are tailored to specific platforms and target audiences Conceptualize and execute innovative marketing campaigns that enhance brand visibility and engagement 2. Video Production & Editing Edit and produce engaging video content for social media, websites, and promotional use using CapCut and other editing tools Manage the end-to-end video production process, including briefing, asset sourcing, editing, and final delivery Develop both short-form content (e.g., Reels, Stories) and long-form promotional videos Support email marketing campaigns, including content creation, scheduling, and performance tracking 3. Document Creation & Content Development Produce professional marketing materials such as proposals, media kits, capability statements, and partner briefs Contribute to the design and content of websites, blogs, and other digital platforms Maintain consistency in brand voice, tone, and messaging across all written communications 4. Partner & Stakeholder Management Source, engage, and manage relationships with external partners, including photographers, videographers, and content creators Coordinate content production, asset delivery, and quality control with third-party suppliers Negotiate content licensing and usage rights Collaborate with tourism boards, industry organizations, and co-marketing partners on joint campaigns Act as a liaison between the marketing team and internal departments 5. File & Asset Management Maintain a structured and accessible digital asset management (DAM) system for all marketing materials Implement and uphold file naming conventions, version control, and archiving processes Ensure timely availability and distribution of assets to relevant stakeholders 6. Social Media & Community Management Manage and grow the company’s presence across social media platforms, including Instagram, Facebook, LinkedIn, and others Develop and maintain a content calendar to ensure consistent posting Monitor engagement, respond to audience interactions, and manage community relationships Track and report on social media performance metrics, providing insights for continuous improvement Qualifications & Skills Proven experience in graphic design and content creation Proficiency in Canva and video editing tools such as CapCut Strong understanding of social media platforms and digital marketing trends Excellent written and verbal communication skills Strong organizational and project management abilities Ability to manage multiple projects and meet deadlines Experience in tourism, hospitality, or lifestyle marketing is an advantage Key Competencies Creativity and attention to detail Strategic thinking and problem-solving Strong collaboration and interpersonal skills Adaptability and initiative Results-driven mindset