Marketing Manager

Location: Hybrid - Jakarta (70-90%: flexible, work from home arrangement) and Tanjung Lesung (10-30%, on-site)

Department: Sales and Marketing

Reports to: Head of Operations

Employment: Full-time

Position Summary

The Marketing Manager is responsible for developing and executing BSI's marketing and sales strategy, building brand awareness and driving customer bookings for our skydiving operation at Tanjung Lesung, Indonesia.

The position combines digital marketing, content strategy, customer acquisition and business development, with a strong emphasis on generating measurable revenue from direct customer bookings and B2B partnerships.

The Marketing Manager will oversee the Reservations function and work closely with BSI's Video Editor and operational team to develop compelling promotional content that showcases the skydiving experience.

The successful candidate must be commercially driven, creative and capable of managing marketing activities independently while coordinating with BSI's management and operational teams.

Key Responsibilities

Marketing Strategy and Revenue Generation

• Develop and implement BSI's overall marketing and sales strategy.
• Build awareness of BSI's skydiving experiences among domestic and international customers.
• Establish marketing objectives, customer acquisition targets and campaign performance indicators.
• Develop promotional offers, package strategies and seasonal campaigns.
• Monitor market trends, competitor activities and customer preferences within the skydiving and adventure tourism sectors.

Digital Marketing and Advertising

• Plan, execute and optimize paid advertising campaigns through Google Ads, Meta and other relevant platforms.
• Manage BSI's social media presence across all channels.
• Coordinate website content, landing pages and booking conversion improvements.
• Develop search engine optimization (SEO) strategies to improve BSI's online visibility.
• Manage remarketing campaigns and other initiatives to convert prospective customers.
• Monitor advertising performance and allocate marketing expenditure based on campaign effectiveness.

Brand Management, Content Strategy and Influencer Marketing

• Develop and maintain BSI's brand positioning, identity and marketing communications.
• Coordinate with the Video Editor to produce promotional videos, short-form social media content and other marketing materials.
• Identify and engage suitable influencers, content creators and brand ambassadors to promote BSI's skydiving experiences.

B2B Sales and Business Development

• Identify and develop partnerships with travel agents, tour operators, hotels, resorts and other tourism businesses.
• Build relationships with relevant tourism stakeholders in Tanjung Lesung, Banten and other target markets.
• Negotiate proposed commercial arrangements, referral commissions and promotional partnerships.
• Develop sales materials, partner presentations and promotional packages for B2B clients.
• Identify opportunities for corporate bookings, group experiences, events and special partnerships.
• Work with the Reservations Officer to maintain relationships with existing B2B partners and encourage repeat bookings.

Reservations Management and Marketing Performance

• Supervise the Reservations Officer, establish customer response and follow-up standards, and oversee B2C and B2B sales performance.
• Monitor customer enquiries, confirmed bookings, conversion rates and revenue generated through direct bookings and B2B partnerships.
• Manage the marketing budget and evaluate advertising expenditure, customer acquisition costs and campaign effectiveness.
• Prepare regular marketing and sales performance reports for management, identifying opportunities to improve revenue and marketing returns.

Customer Reputation and Community Engagement

• Monitor online customer reviews and feedback, coordinate professional responses and develop initiatives to encourage customer referrals and recommendations.
• Coordinate promotional events, media visits and other community engagement activities to strengthen BSI's brand awareness and reputation.

Required Qualifications and Skills

• Previous professional experience in marketing, digital advertising, sales or business development.
• Diploma or bachelor's degree in Marketing, Communications, Business, Tourism or a related field.
• Proficiency in both Bahasa Indonesia and English.
• Demonstrated ability to generate measurable customer enquiries, sales or bookings through marketing activities.
• Strong working knowledge of social media marketing and digital advertising platforms.
• Experience managing advertising campaigns and marketing budgets.
• Excellent written and verbal communication skills.
• Strong commercial judgement and customer-focused thinking.

Preferred Qualifications

• Experience marketing tourism activities, adventure sports, leisure attractions or other experience-based products.
• Experience developing B2B partnerships with travel agents, tour operators or hospitality businesses.
• Basic video production, photography or graphic-design skills.
• Existing professional relationships within Indonesia's tourism or hospitality industry.