Marketing Manager

Marketing Manager – Vietnam (B2B iGaming)

Vietnam (Remote)

$40,000–$60,000 USD + Bonus

Job Overview

OKTIS is partnering with a leading global B2B iGaming content provider to appoint a Marketing Manager for Vietnam. You will drive the brand’s growth in the market through digital marketing and partnerships, working closely with the Vietnam Country Director, who owns the overall P&L and operator relationships.

This is a hands-on, on-the-ground role. Being based in Vietnam is strongly preferred, so you can see competitor and operator marketing first-hand, meet local agencies face to face and run events and sponsorships locally. Exceptional candidates based elsewhere in the region will be considered.

Responsibilities

• Build and execute the marketing and growth strategy for Vietnam

• Recruit and manage partners, including affiliates, brand ambassadors and streamers

• Work face to face with local agencies on campaigns, media and activations

• Track competitor and operator marketing in market, including offline advertising, local browsers, networks and ads, and turn insights into action

• Plan and host events when required

• Identify and manage local sponsorship opportunities on the ground

• Localise campaigns, content and messaging for Vietnamese audiences

• Collaborate with operators on joint marketing initiatives tied to the client’s games

• Work with the Country Director and global marketing teams on plans and priorities

• Report on campaign and partner performance

Requirements

• Proven track record in the same or similar position in the iGaming industry.

• Experience driving digital and partnership-led growth in Vietnam (essential)

• A strong network of affiliates, streamers, influencers or agencies in Vietnam

• Deep understanding of the Vietnamese market, its players, competitors and marketing channels

• Experience running events, sponsorships or brand activations

• Data-driven, able to measure and report on partner and campaign performance

• Self-driven and comfortable working independently

• B2B iGaming or game provider marketing experience is a plus

All applications are handled in strict confidence. Your details are never shared with a client without your agreement.