Marketing Manager

AptDeco is reinventing the way people buy and sell furniture. We’ve built a trusted online marketplace powered by a first-of-its-kind logistics network — removing all the friction from a process that’s traditionally been messy, inconvenient, and unreliable. Now, as we scale nationally, we’re looking for builders, problem-solvers, and operators who want to help shape a product and experience that simply didn’t exist before. If you’re excited by big challenges, love moving fast, and want to be part of a team at a major inflection point, you’ll thrive here. The Marketing Manager will own AptDeco’s day-to-day marketing operations, with a strong focus on content strategy, social media, influencer partnerships, and growth experimentation. You’ll be responsible for building and executing campaigns across multiple channels, managing creators, analyzing performance, and helping shape our brand voice across the customer journey. You are equal parts creative storyteller and data-driven marketer, comfortable rolling up your sleeves to execute while also thinking strategically about how all the pieces connect. You’re scrappy, resourceful, and hands-on—someone who thrives in a lean environment and embraces the challenge of creating outsized impact. This is not a “corporate” role; it’s for someone who sees constraints as a catalyst for creativity and innovation. What You’ll Do ### Campaign Strategy & Execution Plan and manage end-to-end marketing campaigns for product launches, promotions, seasonality, and brand storytelling. Determine channel mix and coordinate execution across social, email, paid, partnerships, and owned content. Build project plans, timelines, and briefs in collaboration with cross-functional teams. Content & Social Media Own the overall content strategy: what messages, formats, and stories we share—and on which channels. Oversee the social media calendar and collaborate with in-house or freelance creators to produce high-impact content for TikTok, Instagram, YouTube Shorts, Pinterest, Substack, etc Ensure content is aligned with brand voice, marketplace positioning, and business priorities. Monitor trends and adapt content to keep AptDeco culturally relevant. Influencer & Creator Partnerships Build and manage influencer programs that support acquisition and brand awareness. Identify, negotiate, and onboard creators; coordinate briefs and deliverables. Track performance, optimize partnerships, and scale what works. Growth & Channel Experimentation Test new channels (UGC, podcasts, affiliates, partnerships, new social platforms). Run A/B tests on creative, messaging, or landing pages to improve conversion and engagement. Collaborate with paid media partners or internal teams to align content with performance goals. Analytics & Reporting Own weekly and monthly marketing reporting across social, content performance, influencers, and campaigns. Evaluate channel performance, engagement, and acquisition metrics to identify insights and opportunities. Recommend data-backed improvements to enhance reach, efficiency, and ROI. Cross-Functional Collaboration Partner with Product, Operations, Engineering and Customer Support teams to understand customer needs and translate them into effective messaging. Work closely with Graphic Design and Creative to ensure polished, consistent assets. You’re a Great Fit If You Are: A proactive problem-solver who owns projects end-to-end A creative marketer who understands social-first storytelling Analytical and comfortable interpreting data to drive decisions Highly organized with strong project management skills Excited about marketplaces, commerce, sustainability, logistics, and/or interior design Comfortable in a fast-paced, scrappy, startup environment Qualifications 4–7+ years of experience in digital marketing, content marketing, growth marketing, or integrated marketing Track record of achieving significant impact with small budgets and/or teams; thrives in resource-constrained environments Ability to thrive in a fast-paced, entrepreneurial environment with a bias for action Experience managing social channels and/or working with influencers Strong understanding of short-form video and creator ecosystems Ability to analyze and report on marketing performance metrics Excellent written and verbal communication skills Experience with tools like Google Analytics, Meta/TikTok platforms, CRM/email tools, and project management systems Strong creative instincts paired with an obsession for measuring results and understanding what resonates with customers. Marketplace or e-commerce experience is a plus Startup experience is a huge plus Why Join AptDeco Play a pivotal role in shaping a brand that is redefining furniture resale and sustainable living. Opportunity to create work that drives cultural relevance and tangible business impact. Join a passionate, mission-driven team dedicated to making furniture buying and selling easier, safer, and greener.