Marketing Manager - Embedded Business

34823 We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate . Connect with us on Instagram , LinkedIn and TikTok , and let’s build something incredible together! Workplace:Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered. Job Summary The Marketing Manager will lead embedded marketing with clients. Support marketing initiatives to drive revenue growth for propriety sales. Supports and manages various marketing programs. Works with customers (which may include agents, sales, clients, etc. ) and key stakeholders to develop effective marketing resources and execute on market strategies that drive measurable results. Conducts market research. Launches new products or programs and manages all aspects after launch. Manages all aspects of product or program marketing and communications. May assist with training. Essential Job Functions Supports marketing initiatives to drive revenue growth. Supports and manages various marketing programs including the development and direction of marketing material from concept to execution (project planning, change management, communication planning and changes to project scope). Work with customers (which may include agents, sales, clients, etc. ) and other internal groups to understand potential opportunities within these segments and translate those opportunities into successful programs and messaging. May provide analytical support including development of basic financial projections and cost benefit analysis of marketing programs and analysis of segmentation market research. Conducts market and industry research, analyze customer data and conducts customer messaging research to improve household penetration and customer loyalty. Launch and manage products and services including all collateral, development of registered representatives and customer communications. Work with product development, training, finance, compliance, legal and outside consultants to develop materials and sales brochures. Work with University of Farmers and/or Distribution to ensure appropriate customer understanding of products. Supports and manages various marketing programs, events and campaigns across a group of customers. Work with Sales and other peer groups to understand potential opportunities and translate those opportunities into successful programs and messaging. Work with Sales, University of Farmers and outside vendors to develop and manage marketing communications plan to support marketing plans and creative positioning with Farmers brand voice. Manage marketing communications agencies, vendors and in-house resources to support efforts. May develop and maintain marketing communications budget. May manage distribution efforts of all bulletins, announcements, kits and electronic notification. Performs other duties as assigned. Education Requirements High School Diploma or equivalent High school diploma or equivalent required. Bachelor’s degree preferred in business, marketing communications or finance. Series 6, 63 and 26 securities licenses preferred. Experience Requirements 5+ years of B2B marketing and B2B2C marketing experience highly preferred. Marketing experience within embedded insurance function highly preferred. Strong teamwork and collaboration skills, as well as the ability to work independently, manage assignments and deadlines, and proactively seek new challenges. Experience with reporting software, proficiently able to use Microsoft suite and Adobe CC preferred. Benefits Farmers offers a competitive salary commensurate with experience, qualifications and location. o CA Only: $91,350 - $154,990 o CO Only: $85,800 - $133,980 o HI/IL/MN/VT Only: $85,800 - $143,550 o MA Only: $85,800 - $143,550 o MD Only: $85,800 - $143,550 o DC/NJ/NY/OH Only: $85,800 - $154,990 o Albany County, NY/Cleveland, OH: $91,350 - $133,980 o WA Only: $85,800 - $163,125 Bonus Opportunity (based on Company and Individual Performance) 401(k) Medical Dental Vision Health Savings and Flexible Spending Accounts Life Insurance Paid Time Off Paid Parental Leave Tuition Assistance For more information, review “What we offer” on https://www.farmers.com/careers/corporate/#offer Job Location(s): R_US - United States Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly. Farmers will consider for employment all qualified applicants, including those with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance or other applicable law. Pursuant to 18 U.S.C. Section 1033, Farmers is prohibited from employing any individual who has been convicted of any criminal felony involving dishonesty or a breach of trust without prior written consent from the state Department of Insurance. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Farmers is an Equal Opportunity Employer and does not discriminate in any employer/employee relations based on race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military and veteran's status, or any other basis protected by applicable discrimination laws. Want to learn more about our culture & opportunities? Check out www.Farmers.com/careers/corporate and be sure to follow us on Instagram , LinkedIn , and TikTok . Spokane, WA only: Residents who prefer not to provide their address click here to submit your resume via email: [email protected]