Marketing Manager, Large Practice Services

JOB OVERVIEW:

This role is responsible for the day-to-day execution of LPS marketing programs and is a close collaborator in shaping the strategy and measurement framework it operates within, working closely with leadership and external partners. This role focuses on demand generation, campaign execution, brand consistency, and performance tracking to support sales growth.

KEY RESPONSIBILITIES:

Marketing Execution & Strategy Collaboration

• Collaborate with the Sr. Manager to develop and implement marketing campaigns and the annual plan, contributing channel-level expertise to shared strategy and measurement decisions.

• Manage day-to-day marketing operations, including campaign timelines, workflows, and coordination across internal teams and external partners.

• Track marketing spend against budget and assist in preparation of performance and ROI reporting for leadership review.

• Assist in maintaining marketing dashboards and performance reporting to share insights with leadership.

Demand Generation & Campaign Management

• Collaborate with agency and media partners on paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.), and on SEO/SEM/GEO initiatives to improve organic visibility and drive qualified traffic.

• Own execution of email and lead-nurture campaigns in HubSpot, including list management, campaign builds, and webinar integration.

• Manage webinar programs end to end, including scheduling, promotion, and follow-up workflows.

• Coordinate direct mail campaigns, including list sourcing, production vendor management, and performance tracking.

• Monitor and analyze marketing performance metrics across channels to optimize campaigns and inform reallocation.

Brand, Content & Sales Support

• Maintain consistent brand voice, messaging, and visual standards across all digital and traditional marketing channels.

• Create, edit, and coordinate marketing content, including digital ads, email campaigns, website content, and sales collateral.

• Support thought leadership efforts such as blog posts, articles, and podcast-related content and scheduling.

• Partner with the sales and advisor team to develop and update materials that support the sales process.

Website & Marketing Technology

• Manage routine website updates, content changes, and basic UX improvements in collaboration with vendors or developers.

• Monitor website performance, analytics, and conversion tracking to support lead quality and optimization efforts.

• Use HubSpot and complementary marketing automation and CRM tools for email campaigns, lead nurturing, reporting, and automation support.

Events & Client Outreach

• Coordinate trade show and industry event participation, ensuring the brand is represented with appropriate materials, messaging, and follow-up workflows.

• Coordinate client outreach programs and industry engagement opportunities that support new business development.

• Collaborate cross-functionally to maximize event ROI and generate new business opportunities.

SPECIFIC KNOWLEDGE & SKILLS:

• Proven experience in performance marketing across traditional and digital channels, with a strong background in B2B marketing, traditional advertising, and digital lead-generation strategies.

• Proficiency in marketing automation, CRM, and social media platforms, including hands-on HubSpot experience.

• Working knowledge of a CMS platform (WordPress or similar) for routine content updates.

• Strategic experience in market analysis, brand development, and marketing strategy, paired with a creative mindset and strong research skills.

GENERAL SKILLS & COMPETENCIES:

• Actively use a wide range of unique professional skills; expert understanding of industry practices

• Excellent proficiency with tools, systems, and procedures

• Excellent verbal and written communication skills and ability to resolve disputes effectively 

• Strong presentation and public speaking skills 

• Strong decision making, analysis and problem-solving skills with ability to multi-task 

• Understand and act on financial information that may contribute to business profitability 

• Ability to manage successful projects, manage risks, costs, time and project teams 

• Lead team to achieve company goals in effective ways 

• Strong planning and organizational skills and techniques 

• Communicate effectively with management  

• Good negotiating skills 

• Build relationships, understand organizational complexities and manage conflict 

MINIMUM WORK EXPERIENCE: 

Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience.

PREFERRED EDUCATION: 

Typically, a bachelor’s degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications (HubSpot, Google Ads, etc.

• The posted range for this position is $99,622-$155,660 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including education, prior experience, training, current skills, certifications, location/labor market, internal equity, etc. At the time of this posting, this position is eligible for a bonus not reflected in the posted range subject to the achievement of the plan.
• Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [ or sick leave if applicable ], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers

Fraud Alert

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Please be advised that Henry Schein's official U.S. website is www.henryschein.com. Any other format is not genuine. Any jobs posted by Henry Schein or its recruiters on the internet may be accessed through Henry Schein's on-line "career opportunities" portal through this official website. Applicants who wish to seek employment with Henry Schein are advised to verify the job posting through this portal.

No money transfers, payments of any kind, or credit card numbers, will EVER be requested from applicants by Henry Schein or any recruiters on its behalf, at any point in the recruitment process.

About Us

Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly

30 miles from Melville, New York, where our corporate headquarters

resides today. In the depths of the Great

Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932. Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners.

Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and

territories, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes.

We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work.

No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place.

Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants. If you are unable or limited in your ability to complete the application process, including the use or access of www.henryschein.com/careers, as a result of a physical or mental impairment, you can request reasonable accommodations.

Please e-mail the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request.

US Candidates: jobsupport@henryschein.com

UK and Ireland Candidates: UKHSHRRecruitment@henryschein.co.uk

Australia and New Zealand Candidates: APACCareers@henryscheinone.com

Malaysia Candidates: CNHR@henryschein.com

Italy Candidates: risorse.umane@henryschein.it

Workplace Remote Types

It is important to us to offer different types of work arrangements. Please see the types we offer below:

Work From Home: Work is performed directly from the TSM's home office.

Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required.

Onsite: Work is performed exclusively at a company facility.

Field: Position requires traveling to different locations within a specific geographic territory, as assigned.