Marketing Operations and Automation Executive

Hybrid working with three days per week in our Southampton office.

Salary of £35,000–£40,000 per annum, depending on experience.

About AVASK

AVASK Group helps businesses sell and expand internationally through specialist tax and compliance services. Across AVASK and SimplyVAT, we support ecommerce sellers and other businesses with VAT, OSS and IOSS, EPR, customs and related cross-border requirements.

We combine specialist expertise with digital platforms to simplify compliance and help clients grow with confidence. Our marketing team plays a central role in that growth, attracting new customers, strengthening client relationships and turning demand into measurable commercial results across our brands and international markets.

Scope of the post

Plan, manage and deliver marketing campaigns across AVASK Group, including SimplyVAT, that generate qualified leads, support sales conversion and create opportunities for retention and cross-selling.

This hands-on role combines campaign management with marketing operations and automation. Translate agreed commercial priorities into targeted campaigns, coordinate content and delivery, and use HubSpot and other approved tools to build effective customer journeys, improve follow-up and measure results. Support Infiniti3 adoption through relevant engagement and activation campaigns.

Work closely with the existing marketing team, Sales, the Performance and Digital Marketing Manager, Product and Technology. Own the delivery of assigned campaigns, workflow quality and marketing data accuracy, with technical architecture and platform integrations led by Technology.

Key accountabilities

· Campaign planning and management

· Campaign delivery and quality

· Segmentation and data

· Automated customer journeys

· Sales handover and lead progression

· Campaign performance and commercial reporting

· Platform support and process improvement

· Testing and content collaboration

· Skills, knowledge and experience

Essential

· Practical marketing experience managing campaigns from planning through to delivery and evaluation, with examples of generating qualified leads, sales opportunities or customer growth.

· Experience defining audiences, briefing content and creative colleagues, coordinating approvals and managing campaign schedules and agreed budgets.

· Hands-on experience with HubSpot or a comparable marketing automation platform, including segmentation, email builds, forms, workflows and reporting.

· Ability to build and troubleshoot automated journeys, test different scenarios and apply appropriate entry, exit and suppression rules.

· Strong spreadsheet and data-quality skills, including imports, deduplication, field mapping and identifying gaps in source or lifecycle data.

· Understanding of lead qualification, CRM handover, campaign attribution and marketing preference management.

Commercial awareness and analytical skills, with the ability to interpret campaign results and recommend practical improvements.

· Strong organisation, attention to detail and clear communication, with experience coordinating multiple campaigns and working closely with Sales and other marketing colleagues.

Desirable

· HubSpot certification or deeper experience of campaign management, automation and reporting within HubSpot.

· International or multi-brand marketing experience, particularly in B2B services, SaaS, ecommerce or compliance.

· Basic HTML email editing, WordPress content updates, integration testing or experience with approved no-code automation tools.

· Basic video editing, captioning and repurposing webinars or demonstrations into short clips for campaigns, working with existing creative colleagues.

· Practical use of approved AI tools to support campaign delivery, analysis or operational efficiency.