Marketing Operations Engineer (MarTech / GTM Systems)

Marketing Operations Engineer (MarTech / GTM Systems) Join Kadence as Marketing Operations Engineer to power demand gen with HubSpot mastery, clean data, and AI-driven automation that accelerates pipeline and revenue. Kadence is on a hypergrowth path, building the category-defining workplace operations platform of the future. We’re hiring a Marketing Operations Engineer to be the architect and technical backbone of Marketing, optimizing the tools, data, and automation that power Demand Gen, ABM, and bowtie GTM execution. You’ll manage a complex MarTech stack, ensure seamless data flow, and leverage data + automation (including AI) to drive efficiency and measurable revenue growth across acquisition and expansion. Core platforms: HubSpot, Intercom, WordPress, Demio (plus connected GTM tools like ZoomInfo, Clay, etc.) What you’ll do Own and optimize the marketing tech stack (HubSpot & connected tools), ensuring scalability, governance, documentation, and high reliability. Architect seamless data flow across HubSpot, Intercom, WordPress, Demio, Paid Media (Google Ads/LinkedIn), and other systems to enable clean integrations, consistent fields/taxonomy, and trustworthy lifecycle tracking. Operationalize Demand Gen and ABM execution: segmentation, lead scoring, routing, nurture programs, campaign QA, and attribution that Sales and Marketing can depend on. Support a bowtie sales model by enabling both new logo and expansion motions with lifecycle triggers, handoff workflows, and automated follow-up systems that reduce friction and speed up revenue. Build and maintain reporting that connects activity to pipeline funnel dashboards, campaign health, and clear conversion/velocity insights. Drive automation and efficiency (including AI): identify bottlenecks and replace manual work with workflows, enrichment, QA checks, experimentation support, and AI-assisted operational systems. Bridge marketing strategy and technical execution by partnering closely with Demand Gen, Content, Product Marketing, RevOps/Sales Ops, CX, and Leadership, in addition to collaborating with Engineering when needed on tech troubleshooting and integrations. Qualifications 4–8+ years in Marketing Ops / RevOps / Marketing Systems / Growth Ops, ideally in B2B SaaS. Deep hands-on experience with HubSpot is critical to this role (workflows, lifecycle stages, lists/properties, automation, reporting, governance). Strong understanding of Demand Gen & ABM mechanics and how to operationalize them through systems, processes, and measurement. Proven ability to manage data quality and lifecycle integrity (de-dupe, enrichment, routing rules, field standards, attribution, compliance basics). Technical proficiency connecting systems (APIs/webhooks/iPaaS tools), troubleshooting integrations, and building durable, scalable processes. Experience with data/enrichment and prospecting ops tools such as ZoomInfo and Clay (enrichment workflows, account/lead sourcing, segmentation support, and data hygiene). Demonstrated utilization of AI tools for marketing operations such as workflow automation, enrichment/qualification support, campaign QA, performance insights, routing logic, and internal tooling, applied safely and systematically. Strong analytical skills: can design reporting that the business trusts and use insights to improve conversion, velocity, and pipeline impact. High ownership, fast execution, and comfortable operating in ambiguity in a fast-moving Series-A environment. Preferred Familiarity with WordPress marketing ops (tracking, forms, conversion paths, SEO/landing page workflows). Experience supporting LinkedIn campaign workflows and matching ad data to CRM/lifecycle outcomes. Experience running webinar/event funnels using webinar platforms (ex. Demio/Livestorm) Experience building repeatable AI-assisted ops playbooks (prompt/agent standards, QA guardrails, data handling practices, and measurable time/pipeline impact). Experience with chatbot platform (ex. Intercom/Drift) playbook workflows and integrations. Department Sales and Marketing Locations Salt Lake City, UT , San Jose, CA Remote status Hybrid Salt Lake City, UT San Jose, CA About Kadence At Kadence, we believe the way we work should lift us up, not lock us in, enabling people to flourish in everything they do. By building the operating system for the future of work, we improve the coordination of people, time and space to help teams feel trusted and empowered to make the best choices about how, when and where they get their best work done. Founded in 2013 Co-workers 30+