Marketing Operations Executive (App)

Liquid is the Middle East’s first independent agency fully dedicated to shopper marketing, ecommerce content creation and implementation and edistribution. Omnicommerce is OUR approach to marketing at retail that puts the shopper at the centre of a seamless experience REGARDLESS OF sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to close make the purchase happen. Headquartered in Dubai Media City, with over 100+ expert talents across 6 offices in Dubai, London, Jeddah, Riyadh, Warsaw and Beirut. Liquid employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across MENA and European region. With ever growing channel fragmentation and fluid loyalty, Liquid gives your brand an unfair retail advantage. Specialties: - Shopper Marketing Toolkit Generation - Category Management - Retail Environmental Design - Way-Finding & Navigation - Experiential shopper events & activation - Packaging - E-commerce Toolkit Generation - Brand store development - E-sampling - E-retailer implementation and maintenance - E-commerce websites & app development - Social Commerce - Edistribution Liquid is seeking a Marketing Operations Executive to join our team in Dubai/Beirut with some flexibility for remote work. The role will be responsible for app user acquisition/lead generation and running day-to-day operations on key projects. What we need: - 2 to 3 years of experience in large data management on a CMS and user platforms will give you an edge - 2 to 3 years of experience in user acquisition, ability to manage and convert incoming leads to app users and meet daily new user targets - Develop, test, and oversee high ROI digital marketing channels including Paid Social, Social Media advertising and Email to improve user database Establish performance benchmarks and KPIs for all campaigns whilst reporting requirements and dashboards are set up prior to campaign launches and media tests. - Extensive knowledge and experience in social media marketing like Facebook/ Instagram is a plus - Project management with clients, sharing reports, and resolving queries - Run contests and referral campaigns to maximize user acquisitions through referrals - Monitor and track campaign performance and deliver impression results within the budget - Create project reports, data management and liaise with the developer team for the smooth functioning of CMS - Capture key user feedback and ensure quick resolutions - Prepare reports on project development, timelines, results, finances and billings post-completion of projects Who you are? - Expert with Microsoft Excel and Powerpoint as they will be the key programs you will be working with on a daily basis - Excellent English written and spoken skills. Knowledge of Arabic will be an advantage - Target-driven, self starter & independent - You have a meticulous eye for details and never let small details slip through the cracks. - Extremely organized and process-driven. You are able to lean on your organization and time management skills to take on multiple projects at a time - Passionate about working in a fast-paced environment, juggling multiple roles Why work with us? - Comprehensive package based on experience and skill set that includes medical and public holidays - Vacation leaves during the first year of employment is 24 days which extends to 28 days after 2 years of work tenure (plus local public holidays) - You will enjoy a hybrid work setting i.e work from home (3 days) and office (2 days) All your information will be kept confidential according to EEO guidelines.