Marketing Operations Lead

Marketing Operations Lead Remote - Schedule: 4PM - 12AM Beirut Time - Salary Range: $2500-$2700+Commissions Company Overview We are an online education and coaching business focused on professional haircutting, barbering, and grooming. The company delivers structured video courses, live workshops, and hands-on training programs designed to help barbers and stylists improve technical skill, build confidence behind the chair, and grow profitable businesses. The brand is led by a globally recognized barber with 12+ years of international experience who built a top-tier barbershop in Toronto, trained across multiple countries (England, Greece, Romania, Japan, Korea), and later founded an online education platform with 1,000+ students worldwide. Our culture values execution, structure, performance, and continuous improvement across both content and student outcomes. Mission This is not a traditional marketing manager role — it is a full ownership position responsible for building, structuring, and scaling the entire marketing operation into a predictable growth and conversion engine. You will move the team from reactive execution to proactive, systemized, data-driven growth, where content, distribution, and performance are fully aligned with business outcomes. Key Responsibilities 1. Marketing Leadership & Execution Own the entire marketing function end-to-end Lead daily execution and coordination across the marketing team (editors, videographers, and contributors) Define priorities, manage timelines, and ensure consistent delivery at a high standard Eliminate execution gaps and ensure all planned output is delivered on time and at quality Act as the operational owner of the marketing system 2. Content Strategy, Planning & Distribution Transition the team from reactive content creation to proactive planning (minimum 1 week ahead) Build structured content calendars and production workflows Work closely with the founder on content direction, ideas, and strategic messaging Own full content distribution across all platforms: Instagram, TikTok, YouTube (long-form), YouTube Shorts, and educational/community platforms Ensure content is adapted per platform for maximum reach, engagement, and conversion 3. Growth, KPIs & Performance Optimization Own and continuously optimize all core marketing KPIs across channels: Growth Targets Instagram: 1M followers (target +5–15% monthly growth) TikTok: 100K+ followers (3–10% monthly growth cycles) YouTube: 100K+ subscribers (5–20% monthly growth depending on output) Performance Metrics CTR / click-through: Instagram 1–5% profile CTR · YouTube 4–10% thumbnail CTR · TikTok 1–3% profile visit rate Retention: YouTube long-form 35–55% · Shorts/Reels 70%+ first 3-second hook retention Engagement: Instagram 3–8% · TikTok 5–15% Conversion: Content DM 1–5% · DM lead qualification 30–60% · Lead client 5–20% You are expected to monitor performance daily/weekly, identify patterns and insights, adjust content strategy based on data (not opinion), and continuously improve creative output based on performance signals. 4. YouTube Growth & Monetization (Founder Channel) Own YouTube as a primary growth and revenue engine, not just a content platform. Lead strategy for both long-form content and Shorts Use Shorts for discovery and long-form for authority and conversion Optimize titles, thumbnails, and hooks for performance and CTR growth Improve retention through scripting and editing structure Increase watch time and session duration through content chaining Turn YouTube into a lead generation system by driving traffic through descriptions, pinned comments, and in-video CTAs Build clear conversion paths from content DM call client Scale high-performing videos into evergreen funnels and lead assets Build toward 100K+ subscribers and establish YouTube as a consistent source of inbound leads and revenue 5. Creative Direction & Aesthetic Quality Maintain high visual and creative standards across all content Guide editors with clear direction based on performance and brand positioning Ensure content is both high-performing (conversion-driven) and visually strong (premium aesthetic feel) Bring strong creative judgment and taste aligned with modern high-performing content styles 6. Conversion-Focused Content Strategy Prioritize content that converts, not just content that entertains Balance viral hooks, trust-building messaging, and strong strategic CTAs Ensure every piece of content has a clear purpose: growth, authority, or revenue 7. Systems, Structure & Workflow Optimization Build a structured content production system that is planned in advance, clearly assigned, and consistently executed Reduce chaos, last-minute execution, and reactive decision-making Create clarity in roles, timelines, and deliverables across the team Ensure consistent output without operational breakdowns 8. Founder Collaboration Work directly with the founder on content strategy, script direction, and creative decisions. Translate ideas into structured execution plans Ensure alignment between vision and execution at all times Qualifications Who You Are Experienced in high-performance marketing, creator-led brands, or high-ticket online businesses Strong understanding of performance marketing, content growth, and conversion systems Highly data-driven and comfortable making decisions based on analytics Strong systems thinker (you build structure, not just execute tasks) Highly organized, accountable, and proactive Strong creative judgment and visual taste Comfortable leading teams and driving execution Core Skills Content strategy & distribution across multiple platforms Growth marketing and performance analysis Social media scaling (Instagram, TikTok, YouTube) Conversion optimization (content leads clients) Team coordination and operational management Creative direction and editorial feedback Work Style & Tools Actively uses AI tools (e.g., ChatGPT, Descript) to accelerate execution, analyze performance, repurpose content, and improve output quality Operates with speed, ownership, and urgency Proactive decision-maker, not task-dependent Technical Requirements Own PC or laptop (minimum i7 processor or equivalent, 16GB RAM) Reliable internet connection (minimum 50 Mbps download speed) Noise-cancelling headset and a quiet, professional workspace Access to required marketing, CRM, and project management tools Position Overview Employment Type: Full-time, fully remote (work from anywhere) Working Hours: 8 hours/day, 4:00 PM – 12:00 AM Beirut time (core coverage overlaps 8:00 AM – 7:00 PM EST / Miami time) Working Days: 5 days/week — Saturday and Sunday off (some weekend responsiveness may be required depending on content cycles) PTO: May be requested anytime with advance notice Compensation: $2,500–$2,700 USD/month base + commissions