Marketing Operations Manager
- Salary
- $105K–$130K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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About ProEdge
ProEdge Dental Water Labs is a team of selfless builders. By putting our focus on the success of customers, we've created a healthy, quickly-growing, dynamic company. Our ~50 person team has taken on a significant challenge: transform compliance in the dental practice—an often distinct pain for our customers—into a culture of shared purpose for the safety of patients and staff. By building trust and developing value-based solutions, we've created an emerging brand in dental.
Because of that, "good work" is the floor here. What we're building takes people who care more about the mission than the credit, who tell the truth before it's comfortable, and who would rather be stretched by real responsibility than protected from it.
Our Values
Our Values
- We build trust—by speaking candidly, doing what we say, and owning our mistakes.
- We serve the team above ourselves—by choosing the mission over comfort, clarifying expectations, and engaging in feedback.
- We delight our customers—by taking ownership of their experience, delivering quality they can count on, and treating every customer as valuable.
- We create clarity—by making the goal plain, speaking up when we don’t know, and closing the loop when clarity is at risk.
- We improve—by driving our own growth, fixing the root, and making the better way repeatable.
The Marketing Operations Manager Opportunity
Our mission is to transform compliance from pain to purpose. For a dental practice, much of that pain comes from carrying compliance alone: remembering when to test, keeping up with what’s required, reordering before supplies run out. Today, when a practice enters our system, we are silent. This role ends the silence.
You’ll build the system that owns the customer lifecycle from first marketing touch through reorder. That means the right education at the right moment, the reorder prompt before the shelf is empty, and the reminder before testing lapses. You’ll also build the measurement that tells us honestly whether it’s working. Done well, compliance stops being something a practice has to remember on its own and becomes something we help them keep.
This is a build role, and there’s no playbook to inherit. HubSpot is our system of record, and you’ll own it: lifecycle stage definitions, campaign architecture, journey tracking from first touch through expansion, and the source attribution that makes all of it answerable. You’ll decide how things have to work, build them, and hold them to a standard.
We take stewardship seriously, whether that’s budget, time, or the trust of the practices that count on us. In marketing, measurement is how you steward. You’ll give leadership evidence to make strategic, effective decisions.
You’ll report to the Director of Marketing and join a small marketing team: our Director of Education, Content & Creative Lead, and Product Marketing Manager. Their work runs through the systems you build. You’ll work closely with Sales and Customer Success on lead quality, routing, and account expansion, and with our Head of Technology on integrations and platform architecture.
If you take ownership before it’s handed to you, hold your work to a standard others don’t notice until it’s missing, and can’t leave a broken attribution model alone, we’d like to meet you.
Our mission is to transform compliance from pain to purpose. For a dental practice, much of that pain comes from carrying compliance alone: remembering when to test, keeping up with what’s required, reordering before supplies run out. Today, when a practice enters our system, we are silent. This role ends the silence.
You’ll build the system that owns the customer lifecycle from first marketing touch through reorder. That means the right education at the right moment, the reorder prompt before the shelf is empty, and the reminder before testing lapses. You’ll also build the measurement that tells us honestly whether it’s working. Done well, compliance stops being something a practice has to remember on its own and becomes something we help them keep.
This is a build role, and there’s no playbook to inherit. HubSpot is our system of record, and you’ll own it: lifecycle stage definitions, campaign architecture, journey tracking from first touch through expansion, and the source attribution that makes all of it answerable. You’ll decide how things have to work, build them, and hold them to a standard.
We take stewardship seriously, whether that’s budget, time, or the trust of the practices that count on us. In marketing, measurement is how you steward. You’ll give leadership evidence to make strategic, effective decisions.
You’ll report to the Director of Marketing and join a small marketing team: our Director of Education, Content & Creative Lead, and Product Marketing Manager. Their work runs through the systems you build. You’ll work closely with Sales and Customer Success on lead quality, routing, and account expansion, and with our Head of Technology on integrations and platform architecture.
If you take ownership before it’s handed to you, hold your work to a standard others don’t notice until it’s missing, and can’t leave a broken attribution model alone, we’d like to meet you.
Success Outcomes
- Create a measurable pipeline so we can point to the specific activities that create value within 6 months.
- Create an inbound motion that produces qualified demand we didn't have to purchase within 12 months.
- Build a system that takes existing customers and convert them into new revenue opportunities from digital product, dormant accounts, customer expansion, and cross-marketing within 12 months.
- Produce quarterly reporting and documentation on which strategies and campaigns were successful and where we need to pivot within 9 months
- Develop a self operating system and pipeline generation engines that allow the team to scale within 12 months.
Business Impact & Core Responsibilities
Business Impact
For practices: Compliance gets easier to keep. Practices hear from us when it matters and get what they need before they have to ask.
For ProEdge: Marketing-sourced pipeline becomes measurable and defensible, so we can see what created revenue and what it cost. Our existing customer base becomes a revenue motion we can size and work systematically. That includes dormant locations, practices in our platform who don’t buy from us, and cross-product opportunities. We know these exist today; we just can’t act on them at scale. And because what works gets documented and repeated, each quarter builds on the last instead of starting over.
For practices: Compliance gets easier to keep. Practices hear from us when it matters and get what they need before they have to ask.
For ProEdge: Marketing-sourced pipeline becomes measurable and defensible, so we can see what created revenue and what it cost. Our existing customer base becomes a revenue motion we can size and work systematically. That includes dormant locations, practices in our platform who don’t buy from us, and cross-product opportunities. We know these exist today; we just can’t act on them at scale. And because what works gets documented and repeated, each quarter builds on the last instead of starting over.
Core Responsibilities
- Own HubSpot as the system of record. You'll define lifecycle stages, build the journey tracking that shows a customer from first touch through expansion, and set the campaign architecture everything else runs inside. You'll make Hubpsot the place we go to answer questions.
- Build campaigns end to end. You'll take our strategies and turn them into something that runs on its own, including workflows, the landing page and form specs, the sequences, the event and webinar flows, and the handoff to sales. You won't design , but you'll decide how it has to work.
- Instrument at build time. UTMs, conversion events, and source attribution go in when the campaign is built, not after. If it ships without the tracking to explain itself, it isn't finished. This is the discipline that makes everything else on this list possible.
- Build the inbound motion. Our content comes from several places and currently has nowhere to go. You'll design the funnel, define the conversion path for each content type, route it across channels, and test where we should be investing next.
- Own lifecycle and expansion. Nurture and interest-based routing, cross-product marketing, converting proprietary platform users who don't buy from us, and activating dormant locations inside signed DSO agreements. This is our cheapest revenue.
- Seed the sales pipeline systems. Target lists, enrichment, outbound sequences, and lead scoring — enough to prove the motion and hand it to a dedicated ABM hire later. Time-boxed on purpose.
- Run experiments and report honestly. Every campaign is a hypothesis. You'll read the result, kill what isn't working, document what is, and report performance on a fixed cadence. We'd rather know something didn't work than believe it did.
Additional Details
The Character We Hire For
- Humble
- Steward
- Discerning
- Courageous
- Transparent
Work Location
This is a hybrid role — 3 days a week in our Centennial office, the rest from wherever you work best. Office days are for team alignment, personal development, and collaboration. During onboarding we do require any new team member to be fully onsite, we are deliberate about investing in you and ensuring you are setup for success. Then after onboarding you'll move to our hybrid rhythm: remote Mondays and Fridays, in-office Tuesday through Thursday.
The Hiring Process
Every hire is one of the most important decisions we make, so we put real time into this—and we'll ask real time from you. The road generally runs: Initial Interview → Hiring Leader Interview → Cross-Team Panel → Onsite. At the end, you'll get a clear yes or no, communicated directly.
Salary & Benefits
This is a hybrid role — 3 days a week in our Centennial office, the rest from wherever you work best. Office days are for team alignment, personal development, and collaboration. During onboarding we do require any new team member to be fully onsite, we are deliberate about investing in you and ensuring you are setup for success. Then after onboarding you'll move to our hybrid rhythm: remote Mondays and Fridays, in-office Tuesday through Thursday.
The Hiring Process
Every hire is one of the most important decisions we make, so we put real time into this—and we'll ask real time from you. The road generally runs: Initial Interview → Hiring Leader Interview → Cross-Team Panel → Onsite. At the end, you'll get a clear yes or no, communicated directly.
Salary & Benefits
- Salary range of $105,000 to $130,000 plus annual bonus review
- Employee Medical, Dental, & Vision + Spouse and Dependent contributions
- 4% Pre-Tax Employer Match 401k
- Accrued paid time off (PTO) earning up to 4 weeks annually
- 1 Week of Paid Synchronized Organizational Rest at Year-End
- 6 Additional Paid Holidays
- Employer-paid short-term and long-term disability insurance, paid life insurance
ProEdge is an equal opportunity employer. We're building a team of the right people, and the right people come from all kinds of places and backgrounds. Hiring decisions here are made on character, capability, and fit for the work—never on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or anything else unrelated to doing this work with excellence.
