Marketing Operations Specialist

• Amsterdam (Hybrid)
• Up to €100 per hour
• ZZP / Freelance Contract
• 40 hours per week
• 12-month contract

We're supporting a global travel leader in the search for a Marketing Operations Specialist to join their CRM team on a long-term freelance contract. This is a hands-on role focused on delivering and optimising customer lifecycle campaigns across email, push notifications, SMS and WhatsApp, helping drive engagement, retention and conversion at scale.

What You'll Be Doing

• Build, deploy and optimise CRM campaigns across multiple messaging channels.
• Create responsive emails using marketing automation platforms and HTML/CSS.
• Use SQL to develop audience segments and targeting strategies.
• Implement personalisation and dynamic content to enhance customer experiences.
• Conduct campaign QA, testing and performance analysis.
• Run A/B tests and identify optimisation opportunities.
• Collaborate with Product, Data, UX and Marketing teams to deliver impactful campaigns.

What We're Looking For

• Experience with Salesforce Marketing Cloud, Braze, Adobe Campaign, Marketo, HubSpot or similar.
• Strong SQL skills for segmentation and reporting.
• HTML/CSS experience and a solid understanding of email production.
• Background in CRM, lifecycle marketing or marketing automation.
• Experience with personalisation, customer journeys and A/B testing.
• Strong analytical, problem-solving and stakeholder management skills.

Interested? Get in touch for more information.