Marketing Operations Specialist

We are actively seeking a Marketing Operations Specialist to drive our Talent Acquisition strategies forward with innovative recruitment marketing approaches. This role involves close collaboration with the Talent Acquisition team to optimize marketing campaigns, improve candidate interactions, and deploy digital marketing and AI tools to secure elite talent. If you have a knack for applying strategic marketing methods to boost recruitment activities, we welcome you to join our vibrant team.

Responsibilities

• Execute and manage email campaigns, multi-channel promotional campaigns, referral campaigns, and events tailored to recruitment objectives
• Identify and form partnerships with tools and vendors that align with our marketing targets
• Craft detailed requirements for the product team to improve marketing operations and enhance candidate pre-screening processes
• Manage internal recruitment tools to effectively segment candidates for streamlined recruitment operations
• Develop and manage automated email flows to pre-screen candidates according to business needs
• Collaborate with the Talent Acquisition team to produce attractive job descriptions and content that draw in top-tier talent and enrich their engagement
• Explore and implement AI-driven automation and optimization opportunities in recruitment marketing
• Liaise with stakeholders to define AI applications, establish success metrics, and create KPIs
• Serve as the intermediary between technical, marketing, and recruitment teams to ensure seamless AI integration

Requirements

• Minimum of 2 years of experience in marketing operations, recruitment marketing, or employer branding
• Advanced proficiency in English, with outstanding writing and communication skills at a B2 level or higher
• Proficient with marketing automation tools such as HubSpot, Marketo, or Pardot
• Experienced in utilizing Applicant Tracking Systems (ATS)
• Proficient in content marketing, social media marketing, and PPC advertising
• Excellent writing abilities
• Proficient in data analysis using tools like Excel and Power BI
• Deep understanding of candidate personas, recruitment funnels, and employer branding strategies
• Excellent communication and team collaboration skills, capable of working effectively within a diverse team setting

Nice to have

• Experience in implementing AI tools to improve recruitment and marketing processes
• A keen interest in advancing skills in the AI field

We offer

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn

EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.

Hybrid in Mexico: Guadalajara