We are seeking a hands-on Marketing Operations Specialist to join our team. In this role, you will own and optimize our marketing technology stack (Marketo), execute data-driven B2B campaigns, and deliver actionable analytics to drive business growth. You will collaborate closely with internal stakeholders across marketing, sales, and content to ensure seamless campaign execution and measurable results.

Responsibilities

Take full ownership of our marketing automation platforms Marketo, including setup, management, and ongoing optimization
Integrate APIs and connect MarTech tools to streamline data flow, reporting, and campaign execution
Build and execute marketing programs, including email campaigns, nurture streams, and lead scoring models
Collaborate with internal content, creative, and demand generation teams to deliver high-impact, on-brand campaigns
Monitor, analyze, and report on campaign performance, providing insights and recommendations to improve ROI
Maintain data hygiene, segmentation, and compliance within our marketing databases
Lead the adoption and integration of new marketing technologies to support business objectives
Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.)
Troubleshoot and resolve technical issues related to MarTech integrations and campaign execution

Requirements

Bachelor's degree in Marketing, Business, or a related field
Proven experience in B2B marketing operations and automation platforms (Marketo, HubSpot, Salesforce, etc.)
Strong understanding of API integration and the MarTech ecosystem
Demonstrated ability to independently manage and optimize marketing programs and technology
Analytical mindset with experience in campaign reporting, data analysis, and actionable insights
Excellent communication, project management, and collaboration skills
Ability to thrive in a fast-paced, results-driven environment and work cross-functionally with internal teams

We offer

Dynamic, entrepreneurial corporate environment
Diverse multicultural, multi-functional, and multilingual work environment
Opportunities for personal and career growth in a progressive industry
Global scope, international projects
Widespread training and development opportunities
Access to LinkedIn Learning solutions
Competitive salary and various benefits
Advanced wellbeing and CSR programs, recreation area

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Do you know someone interested in starting a career in IT? Share our EPAM Campus programs with them, where they can enhance their knowledge in various fields online, free of charge.

Remote in Hungary: Budapest

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