Marketing & Partnerships Executive

Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world’s top universities through expert-led guidance and proven, data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original, independent research — with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state, national, and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact, measurable outcomes, and credible external validation

We’re backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac, and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide, including the US, Canada, UK, Singapore, Japan, Hong Kong, Australia, and New Zealand.

The Role

This is a full-time hybrid position based in Taipei. The work schedule follows a Tuesday–Saturday working week, with on-site office days on Tuesday, Wednesday, and Friday, and remote work on Thursday and Saturday.

This role is responsible for driving effective local marketing and business development through content creation and localisation, digital targeting, partnership development, and local market outreach.

Responsibilities include:

• Identify, prioritise, and build relationships with high-potential school and corporate partners to drive short- and long-term revenue growth.

• Act as a key point of contact for partners, maintaining ongoing communication, addressing any issues or queries, and ensuring a high level of partner satisfaction.

• Nurture and activate existing partnerships by planning targeted lead-generation events and initiatives.

• Collaborate with internal teams to develop partnership proposals, manage implementation, and drive revenue growth from partnership-acquired leads.

• Strategising, managing and supporting end-to-end planning, execution and optimisation of marketing campaigns and initiatives with the objective of increasing lead volume, conversion and revenue.

• Develop and execute marketing and event strategies, including campaign planning, asset building, landing page creation, and stakeholder communications.

• Working closely with the digital team to tailor online content (copies, creatives, landing page and EDM content) to achieve targeted ROAS.

• Tracking and optimising leads and conversion results across all revenue-generating channels (paid, owned and earned) with weekly/monthly progress reporting on lead behaviour and experience.

What skills and experience are required?

• Bachelor’s degree in marketing, communications, journalism, business, English or a related discipline

• 1–2 years of experience in branding, content marketing, PR, communications or advertising roles, either in-house or at an agency

• Proven experience in sales and partnership development or a related role, ideally within an educational context.

• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships.

• Strong writing, editing and content structuring skills, with a clear ability to adapt tone and messaging across formats and audiences

• Strategic thinking and problem-solving skills, with a demonstrated ability to identify opportunities for collaboration and partnership.

• Proven experience creating and managing content across channels, including long-form content (blogs, EDMs, website), with working knowledge of social and digital content

What personal qualities are we looking for?

• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment

• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time

• Self-driven and self-directed

• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself

What bonus skills or experience do we look for?

• Deep understanding of digital marketing and social media platforms

• Understanding of Marketo or other marketing integration software

• Fluency in both English and Chinese

• Event management experience

Why work for Crimson?

• $1,000 NZD Learning and Development budget per year- we love to level up!

• Impressive fireside chats and workshops to help the team continuously level up

• Radical Candour is a feedback approach we live by

• We’re a global player with 21 markets (and growing) across the globe!

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.