Marketing Performance and Governance Manager (m/w/d)

Role Summary:

As Marketing Performance and Governance Manager (m/w/d) , you will lead the European marketing performance and governance framework across markets. You will turn full-funnel marketing data into clear insights, recommendations and countermeasures that support planning, investment decisions and senior management discussions. Working across European markets and multiple functions, you will strengthen KPI consistency, performance transparency and data-driven decision-making.

We want you to:

• Manage the European marketing performance and governance framework across brand, media, digital, CRM, lead, order and sales performance.
• Consolidate and analyse full-funnel performance data, identifying deviations against business plans, targets, historical trends and relevant benchmarks.
• Translate complex data into clear business insights, recommendations and countermeasures for senior management and Marketing Committee discussions.
• Coordinate the monthly market performance review cycle, including data collection, quality checks, market discussions, action tracking and escalation of material risks.
• Facilitate structured performance discussions with European markets, aligning on results, underlying drivers, improvement actions, responsibilities and timelines.
• Coordinate the definition and standardisation of marketing KPIs, terminology, data sources and calculation methods.
• Support annual marketing planning and target-setting by connecting sales plans, conversion performance, brand objectives, market conditions and investment requirements.
• Challenge marketing plans and investment proposals by assessing their expected contribution to brand development, traffic, lead generation, opportunities, orders and sales.
• Develop concise monthly and ad hoc performance reporting for executive senior management, European markets and Global Headquarters stakeholders.
• Build strong working relationships across Marketing, Sales, Media, Digital Experience, CRM, Brand, Product, Finance, IT/Data, agencies and European market teams.
• Coordinate improvements to dashboards, data flows and reporting processes, supporting greater automation and data quality.
• Manage performance-related agency and partner deliverables, ensuring clear responsibilities, agreed milestones, high-quality outputs and actionable recommendations.

About you:

• Bring 8+ years of relevant experience and an educational background in Business or Marketing.
• Have a proven track record in strategic planning and analytical methodologies, with broad experience across marketing disciplines and multi-market management.
• Demonstrate a deep understanding of marketing metrics, KPI monitoring and performance interpretation.
• Combine strong analytical skills and attention to detail with the ability to work across quantitative and qualitative data.
• Bring strong project management, communication and presentation skills.
• Have experience with marketing analytics tools and platforms.
• Demonstrate market governance and cross-functional stakeholder management experience.
• Simplify complex issues, develop a compelling point of view and make a persuasive case for change that leads to action.
• Manage relationships effectively and create alignment across different stakeholders.
• Bring a curious and proactive approach to identifying insights, solving problems and improving processes.
• Balance analytical depth with clear communication to effectively convey insights to different stakeholders.
• Manage others effectively and complete tasks in a fast-paced environment.

Rewards and Benefits

• A competitive salary and benefits package
• Flexible working time: Position is open to both full-time (100%) or part-time (80%). We welcome applications for both.
• Hybrid remote working policy and flexible working hours.
• Company Car and Fuel Allowance
• Car sharing and family lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary gym access and the opportunity to join various sporting clubs
• Family Support Programs
• Capital Forming Benefits Support
• Highly international working environment