Marketing Performance Manager

At Smart, our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.

THE ROLE

We are seeking a highly analytical and results-oriented Marketing Performance Manager to optimise the effectiveness and efficiency of our marketing campaigns and channels. This critical role will be responsible for diving deep into marketing data, identifying trends, uncovering insights, and providing actionable recommendations to maximise our return on marketing investment. This role will also help us set up a long-term brand performance dashboard, and run regular competitor reviews. If you are passionate about performance measurement, obsessed with data, and thrive on turning numbers into strategic growth, we want to hear from you.

Responsibilities include:

1. Performance Analysis & Reporting:

• Define, track, and report on key marketing performance metrics and KPIs across all channels (e.g., digital advertising, content marketing, email, social media, and to a lesser extent SEO/SEM/GEO).

• Develop and maintain dashboards and reports that provide clear, concise, and actionable insights into campaign performance.

• Develop a long-term brand performance measurement framework.

• Conduct in-depth analysis of marketing data to identify trends, opportunities for optimisation, and areas of underperformance - including looking at competitors.

• Present performance findings and strategic recommendations to marketing leadership and cross-functional teams.

2. Campaign Optimisation & Strategy:

• Work closely with campaign managers, digital marketing specialists, and content teams to recommend data-driven adjustments to ongoing campaigns for improved efficiency and effectiveness.

• Identify target audience segments, develop A/B testing strategies, and analyse results to continuously refine messaging, creative, and channel mix.

• Forecast marketing performance and budget needs based on historical data and strategic objectives.

• Contribute to the development of overall marketing strategies by providing insights into market trends, competitive performance, and consumer behaviour.

3. Marketing Technology & Data Management:

• Oversee the effective use of marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Clarity) and marketing automation systems (e.g., HubSpot, Salesforce, Bloomreach).

• Ensure data accuracy and integrity across various marketing tools and databases.

• Collaborate with IT and data teams to improve data collection, integration, and reporting capabilities.

• Stay abreast of the latest trends in marketing performance measurement, analytics tools, and data privacy regulations.

4. Budget & ROI Management:

• Monitor and report marketing spend against budget, identifying opportunities for cost savings and improved efficiency.

• Develop methodologies for attributing revenue and conversions to specific marketing activities.

• Champion a culture of data-driven decision-making within the marketing team.

Team & Scope:

Brand(s): Smart, Smart Pension, Keystone

WHO WE ARE LOOKING FOR

The skills, experience, and aptitudes we are looking for are listed below but please don’t be discouraged from applying if you don’t meet every single one of these criteria – having a ‘can do’ attitude is sometimes more important than being able to tick every box:

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related quantitative field.

• At least 2-3 years of proven experience in marketing analytics, performance marketing, or a similar data-focused role.

• Strong proficiency in marketing analytics platforms such as Google Analytics (GA4 expertise highly preferred), Adobe Analytics, or similar.

• Experience with data visualisation tools (e.g., Tableau, Looker Studio, Power BI) and building interactive dashboards.

• Demonstrated ability to analyse large datasets, identify patterns, and translate complex data into clear, actionable insights for both technical and non-technical audiences.

• Solid understanding of digital marketing channels (SEO, SEM, social media, email, display advertising) and their respective metrics.

• Experience with CRM systems and marketing automation platforms (e.g., HubSpot) is highly desirable.

• Excellent written and verbal communication skills, with the ability to tell a compelling story using data.

• Proactive, detail-oriented, and highly organised with the ability to manage multiple priorities in a dynamic environment.

• Knowledge of statistical analysis concepts and A/B testing methodologies.

WHO WE ARE

We work in partnerships with governments and financial institutions in the UK and internationally. Our cloud-native digital platform is revolutionising how people around the world think about, and save for, their retirement.

At heart, we’re a financial technology business. What we do is all about innovation, and using the power of digital change to put the customer first. Our Engineers will tell you that working at Smart gives you the opportunity to play your part in developing world-class technological solutions, working with – and learning from – like-minded people.

You’ll also find that, across our business, our colleagues love Smart’s culture, and how what we do means better financial outcomes for savers. That feels worthwhile, and it means that what we do, collectively, goes way beyond the nine to five of a typical working day.

Don’t just take our word for it – you can see what our colleagues say about working at Smart on LinkedIn Life and Glassdoor.

BENEFITS

At Smart, one of the eight principles we work to is “We want happy and good people in our team”. We created a list of benefits that helps us achieve this goal:

• 25 days’ holiday per year, increasing with length of service.

• £500 annual training budget to spend on your professional development

• Extensive private healthcare, including dental, eyecare and EAP

• Enhanced sick leave (three months’ pay per year)

• Enhanced maternity and paternity (maternity – 6 months fully paid/paternity – 3 weeks fully paid)

• Death in service insurance cover

• Fully-paid five-week sabbatical after five years of employment

• In office wellbeing, such as manicures, massages and barbers.

• Smart employees also enjoy a 50% discount on orders from our sister company Arena Flowers, Britain's most ethical florist. They offer unique hand-tied bouquets, luxury flowers, letterbox flowers, plants and gifts to spend on friends and loved ones or even for yourself.

At Smart, we are committed to creating an inclusive and equitable workplace where everyone feels valued, respected, and empowered to do their best work.

We believe that diverse perspectives help us lead the way in transforming retirement, savings, and financial wellbeing. We welcome differences in background, experience, thinking, and identity, and we recognise that innovation is strongest when it is built on inclusion and fairness. We encourage applications from people of all backgrounds and experiences and do not discriminate on the basis of any protected characteristic.

If you require any reasonable adjustments during the recruitment process or in the workplace, we encourage you to let us know - we are committed to supporting you.

We think Smart is an awesome place to work. If it sounds like somewhere you’d like to work, too, and if you’re ready to play your part in our continued success in the future, then naturally we’d love to meet you.