Marketing Planning Producer and Traffic Executive

Marketing Planning Producer and Traffic Executive

Department: Marketing

Function: Planning Operations and Insights

Reports to Marketing Planning Operations and Insights Director

Location: Permanent Remote

About the organisation

Our client is an Abu Dhabi-based diversified holding and platform-building group focused on developing and scaling businesses across strategically important sectors. Its portfolio includes mobility, aviation, fintech, insurance, healthcare, mining and energy, professional services, and other high-impact opportunities. The group is building an integrated marketing function covering strategy, brand, creative, digital, insights, operations, and growth.

Why join

• Work across several businesses, sectors, audiences, and commercial models rather than supporting a single brand.
• Help shape the standards, systems, and working practices of a growing group marketing function.
• Collaborate with senior leaders, portfolio companies, institutional stakeholders, strategic partners, and specialist advisers.
• Use data, digital tools, and approved AI solutions to improve the quality and efficiency of marketing delivery.

Role purpose

Coordinate marketing production and traffic across Brand, Creative, and Digital teams. The role ensures briefs are complete, work is scheduled realistically, resource capacity is visible, and deliverables reach stakeholders on time and to specification.

Key responsibilities

Traffic and workflow management

• Maintain a live view of incoming briefs, active jobs, priorities, owners, dependencies, and deadlines.
• Run regular traffic reviews, route work to the appropriate internal or external resource, and flag capacity conflicts early.

Brief quality and production planning

• Review briefs for objective, audience, scope, timing, approvals, and required inputs before work begins.
• Develop production plans for campaigns, presentations, events, content shoots, and multi-asset deliverables.

Resource and supplier coordination

• Track Creative team capacity, freelance support, agencies, and production partners.
• Coordinate estimates, schedules, bookings, purchase orders, and supplier deliverables, and maintain preferred-supplier information.

Quality approvals and asset delivery

• Maintain approval routes, localisation requirements, version control, and final handover requirements.
• Check final assets against briefs and technical specifications, and support post-production reviews.

Reporting and improvement

• Report on throughput, cycle time, utilisation, rework, late briefs, and delivery performance.
• Identify recurring causes of delay and support service-level agreements, briefing standards, automation, and production playbooks.

Key deliverables

• Live marketing traffic board
• Weekly capacity plan
• Complete production briefs
• Supplier schedules
• Approval and version trackers
• On-time asset delivery
• Monthly throughput report

Measures of success

• On-time delivery rate
• Brief completeness
• Production cycle time
• Resource visibility
• Rework reduction
• Stakeholder status visibility
• Supplier performance

Qualifications

• Bachelor’s degree in marketing, communications, production, project management, or a related discipline.
• Fluent English is required; Arabic is desirable.

Required experience

• Four to seven years of experience in marketing operations, creative traffic, studio production, agency project management, or content production.
• Experience coordinating a high volume of creative and digital deliverables is required.

Technical skills

• Project and workflow tools
• Creative traffic management
• Production planning
• Excel
• PowerPoint
• Digital asset management
• Budget and purchase-order tracking
• Supplier coordination
• AI productivity tools

Core competencies

• Sound strategic and commercial judgement appropriate to the role level.
• Ownership of outcomes, quality, and follow-through.
• Strong stakeholder management and collaboration across group and portfolio teams.
• Clear written and verbal communication, including the ability to simplify complex information.
• Strong prioritisation and execution in a fast-evolving environment.
• Curiosity, learning agility, and responsible use of data, digital tools, and AI.

Ideal candidate profile

A natural traffic manager and producer who enjoys making creative teams more effective and anticipates bottlenecks before they affect delivery.

Role scope

Responsibilities may evolve as the organisation and its portfolio businesses continue to grow.