Marketing (Pop Ups & Influencers)

Help us build the future of healthy eating.

Calori is building a personal nutrition system: it learns you, builds your nutrition profile based on your biomarkers, and handles the rest, down to delivering food that fits it, adapting every week. Live in Finland and having grown in a year to over 2.7M annual recurring revenue, we're expanding into Sweden, and we're looking for someone ambitious to help us build the brand from the ground up in Stockholm.

This isn't a role where you'll simply execute tasks. You'll play a key part in launching a new market, working directly with our leadership team along with Helsinki based team and having a real impact on how Calori grows in Sweden. This role can either be a freelance role or full time.

What you'll be doing:

Write high-performing copy for paid advertising across Meta, TikTok and other digital channels.

Find, recruit and manage creators and influencers to produce authentic brand content.

Coordinate influencer campaigns from outreach to execution.

Represent Calori at pop-up events across Stockholm, including gyms, wellness studios, offices and partner locations (optional, if you want to).

Help build local brand awareness through community activations and partnerships (sourcing and planning)

Work closely with our Helsinki-based marketing team, receiving full support while taking ownership of the Swedish market.

Bring fresh ideas and help shape our marketing strategy as we scale.

Remote based work, around 25-35 hours a week

Who we're looking for:

We're much more interested in ambition than years of experience.

You might be a great fit if you:

Love marketing, branding and social media.

Enjoy writing compelling copy.

Are comfortable reaching out to new people and building relationships.

Are proactive and take ownership rather than waiting for instructions.

Want to grow with a fast-moving startup.

Speak fluent Swedish and English.

Are based in Stockholm.

What you'll get:

The opportunity to build a market from day one.

A high level of ownership and responsibility.

Direct mentorship from an experienced growth and marketing team.

The chance to work with one of the fastest-growing food tech startups in the Nordics.

A dynamic startup environment where your ideas can quickly become reality.

Competitive compensation and the ability to use the product yourself as a benefit.

If you're excited by the idea of building something from scratch and want to make a real impact, we'd love to hear from you.

Apply through the application below, the role will be filled when the right fit is found!