Marketing & Sales Consultant (Real Estate)

Role Objective Lead and manage the marketing and sales ecosystem during critical growth phases, establishing a practical and effective system that ensures the achievement of sales targets, improves lead quality, and accelerates decision-making during the early stages of real estate projects. Scope of Work & Responsibilities - Lead and manage the marketing team (content, paid advertising, and digital campaigns). - Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others), including performance analysis and optimization to improve Return on Ad Spend (ROAS). - Manage and guide the sales team, establishing daily and weekly follow-up mechanisms. - Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow. - Define sales targets and Key Performance Indicators (KPIs) and track achievement consistently. - Analyze the customer journey, identify gaps in marketing and sales processes, and address them promptly. - Improve lead quality and reduce advertising waste. - Prepare clear, periodic reports for senior management, including recommendations and required decisions. - Work intensively during the initial phases to establish strong foundations for the marketing and sales systems. Required Qualifications: - Minimum of 10 years of experience in real estate marketing and sales. - Proven experience in managing marketing and sales teams. - Strong knowledge and hands-on experience with CRM systems - Direct experience in paid advertising and data analysis. - Hands-on, operational mindset with the ability to intervene quickly and improve performance. - Deep understanding of the residential and investment real estate market.