EF
Senior Marketing Operations (Activecampaign)
EfficientVisionCompany Description EfficientVision helps businesses scale sustainably by combining secure, scalable IT solutions with comprehensive 360° marketing strategies. As a Microsoft partner, the company integrates technology and marketing to improve operations, elevate brand presence, and optimize customer experiences. EfficientVision focuses on identifying and closing skill and process gaps, whether in streamlining workflows or expanding digital reach. With strict security standards, clients can grow confidently, knowing their data and operations are protected. Flexible delivery models—including fully managed services, co-managed partnerships, and project-based solutions—enable EfficientVision to support diverse industries and business needs.
Role Description The Senior Marketing Operations (ActiveCampaign) role is a part-time remote position responsible for owning and optimizing marketing workflows within ActiveCampaign. Day-to-day tasks include designing and maintaining automated campaigns, segmenting audiences, and managing contact databases to support lead generation and customer lifecycle marketing. The role will collaborate with marketing and sales teams to align campaign strategy, track performance, and implement data-driven improvements. Responsibilities also include creating reporting dashboards, ensuring data quality, and refining processes to improve conversion, retention, and overall campaign efficiency. This position requires proactive communication, independent problem-solving, and the ability to translate business goals into scalable marketing operations.
Qualifications
Role Description The Senior Marketing Operations (ActiveCampaign) role is a part-time remote position responsible for owning and optimizing marketing workflows within ActiveCampaign. Day-to-day tasks include designing and maintaining automated campaigns, segmenting audiences, and managing contact databases to support lead generation and customer lifecycle marketing. The role will collaborate with marketing and sales teams to align campaign strategy, track performance, and implement data-driven improvements. Responsibilities also include creating reporting dashboards, ensuring data quality, and refining processes to improve conversion, retention, and overall campaign efficiency. This position requires proactive communication, independent problem-solving, and the ability to translate business goals into scalable marketing operations.
Qualifications
- Strong communication and customer service skills to collaborate with internal teams and support a positive stakeholder experience.
- Experience in market research and sales to understand target audiences, inform segmentation, and support revenue-focused initiatives.
- Proficiency in marketing strategy, including planning, executing, and optimizing multi-channel campaigns with clear performance goals.
- Hands-on expertise with ActiveCampaign (or similar marketing automation platforms) in building workflows, managing lists, and creating reports.
- Ability to analyze campaign metrics, interpret data, and present insights that drive continuous improvement in marketing operations.
- Experience working remotely with cross-functional teams, managing priorities, and delivering outcomes independently.
- Familiarity with CRM systems, data hygiene best practices, and integration between marketing tools and sales systems.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.