Marketing & Sales Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Operations Manager

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Your role and responsibilities

Reporting to the Local Division Manager - Mining and Materials, you will have the opportunity to grow business across Vietnam's process industries, with a primary focus on Mining & Minerals and Cement customers. Each day, you will build strategic customer relationships, identify new business opportunities, and position ABB's automation, electrification, digital, and service solutions to help customers improve operational performance and meet their business goals. You will also demonstrate your knowledge by overseeing the full sales process, from opportunity development and solution positioning to proposal preparation, contract negotiation, and project handoff.

The work model for the role is: Hybrid

You will be mainly accountable for:

• Managing sales growth and business development across Mining & Minerals and Cement accounts through strong relationships, opportunity identification, and the promotion of ABB’s automation, electrification, digital, and service offerings.
• Overseeing the full sales process, from qualifying opportunities and preparing technical and commercial proposals to developing bid strategies, negotiating contracts, and handing off awarded projects for execution.
• Developing account growth strategies by understanding customer challenges, positioning ABB solutions early in the decision-making process, and identifying opportunities for cross-selling, upselling, and greater market share.
• Maintaining an accurate sales pipeline and forecast while monitoring market trends, competitor activities, and customer requirements, and representing ABB at industry events, trade exhibitions, and customer engagements.

Qualifications for the role

• Bachelor's degree in Electrical Engineering, Automation Engineering, Business Administration, or a related discipline.
• Minimum 5 years of experience in sales, marketing, business development, or application engineering within the Mining & Minerals, Cement, or broader process industries.
• Solid understanding of industrial automation, control systems, electrification solutions, industrial services, and digital technologies used within process industries.
• History of managing sales from initial customer contact through proposal development, contract negotiations, and ongoing account oversight.
• Well-developed commercial acumen with the ability to understand customer operational challenges and develop value-based business solutions.
• Effective communication, presentation, negotiation, and stakeholder management skills, with the ability to engage effectively with customers, consultants, and decision-makers.
• Goal-focused and versatile, with extensive travel across Vietnam expected for as much as 75% of working time and a commitment to customer satisfaction, integrity, compliance, and continuous improvement.

What We Offer

• Opportunity to work with major Mining, Minerals, and Cement customers while helping advance the digital transformation and operational excellence of Vietnam's process industries.
• Exposure to ABB's well-regarded portfolio of automation, electrification, digital, and service solutions within a global technology organization.
• A collaborative and growth-oriented environment that supports continuous learning, professional development, and long-term career opportunities within ABB.

More about us

The Process Industries Division serves the mining, minerals processing, metals, cement, pulp and paper, battery manufacturing, and food and beverage, as well as their associated service industries. The Division brings deep industry domain expertise coupled with the ability to integrate both automation and electrical systems, increase productivity and reduce overall capital and operating costs for customers. For mining, metals and cement customers, solutions include specialized products and services, as well as total production systems. The Division designs, plans, engineers, supplies, installs and commissions integrated electrical and motion systems, including electric equipment, drives, motors, high power rectifiers and equipment for automation and supervisory control within a variety of areas including mineral handling, mining operations, aluminum smelting, hot and cold steel applications and cement production. The offering for the pulp and paper industries includes control systems, quality control systems, drive systems, on-line sensors, actuators and field instruments. Digitalization solutions, including collaborative operations and augmented reality, help improve plant and enterprise productivity, and reduce maintenance and energy costs.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

About Us

Why ABB
Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We care
At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger.
ABB is also committed to a high standard of integrity in everything we do.

We grow
We help our people succeed and develop, and we empower them to create their own careers at ABB.
Our benefits, reward and development programs encompass a wide array of offerings.

How to apply
Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.