Marketing Senior Director

• Location: Indianapolis, IN
• Facility: Ascension St. Vincent | Hybrid
• Department: Marketing
• Schedule: Full-time | Day Shift

• Lead marketing strategy and execution across brand, growth, service lines, access, digital front door, and community engagement to ensure marketing is tightly aligned to St. Vincent priorities, market strategy, and business goals.
• Modernize healthcare marketing practices, strengthen performance accountability, and build a high-performing team that delivers measurable impact.
• Create high-impact campaigns to position marketing as a core growth lever, translating growth priorities, access strategies, and brand reputation initiatives into actionable marketing plans with clear performance outcomes in collaboration with national marketing enterprises (media, CRM, digital, analytics, brand, operations.
• Lead annual and dynamic planning aligned to Ascension planning rhythms and St. John growth priorities and drive year-round optimization and reporting of marketing strategy to elevate marketing from campaign execution to enterprise growth enablement.
• Partner with hospital, service line, and clinical leaders to develop effective growth strategies to drive volume across priority service lines (e.g., cardiovascular, women’s health, neurosurgery, oncology), setting clear expectations and reporting structures.
• Own the market’s digital front door strategy, including website experience, online content, SEO, and performance marketing alignment and responsible for identifying and resolving operational readiness and marketability barriers that limit conversion and growth.
• Build and maintain a high-performing marketing team and culture of accountability, performance, and continuous improvement. Partner closely with Internal and External Communications to ensure coordinated, integrated messaging across channels and audiences.
  

Licensure / Certification / Registration

• Required Credential(s):
  • None Required.

Education

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional Preferences

• Experience leading marketing functions with a proven track record of partnering directly with CEOs and C-Suite stakeholders to drive business outcomes.
• Demonstrated success in talent management, specifically in coaching, developing, and directly overseeing professional marketing staff.
• Proven ability to standardize complex processes and lead multi-channel marketing strategies within a large-scale organizational structure.