Marketing, Social Media & Content Creation Specialist

Own Kognitiv Academy’s day-to-day brand presence and content engine. Create compelling, credible content that makes in-person learning visible, builds community and converts attention into enquiries and learner registrations. This is a hands-on creative execution role, not the sole owner of paid acquisition strategy.

What you will own

Content strategy & production

• Plan and maintain an editorial calendar for Instagram, TikTok, LinkedIn, YouTube and other priority channels.

• Film, photograph and edit short-form video, instructor interviews, learner testimonials, course highlights and event coverage.

• Write persuasive captions, hooks, scripts, landing-page copy, email content and calls to action in a consistent brand voice.

• Adapt one content asset into platform-specific formats and create branded templates, graphics and promotional materials.

Social media & community

• Publish, schedule and quality-check posts and stories; ensure accurate course dates, locations and booking links.

• Moderate comments and DMs; route qualified enquiries promptly to admissions or sales and track handoffs.

• Build partnerships with faculty, learners and partners to generate authentic user-generated content and social proof.

• Cover launches, workshops and community events on-site, including occasional evenings and weekends with agreed scheduling.

Campaign execution & measurement

• Support organic campaigns and paid-media creative production; collaborate with the Growth Specialist on briefs and experiments.

• Track reach, engagement, saves, video retention, profile visits, website clicks, qualified enquiries and attributed
  registrations.

• Test creatives, hooks and formats; share weekly learnings and a monthly content performance report.

• Maintain a searchable asset library, content permissions, brand consistency and release/consent records where required.

What we are looking for

• 3+ years in social media, content creation or digital marketing with an evidence-based portfolio.

• Confident on-camera production and editing using tools such as CapCut, Premiere, Canva or equivalent.

• Excellent English copywriting, storytelling and visual judgement; Arabic is an advantage.

• Comfortable creating content in a live, people-first educational environment; UAE experience preferred.

• Analytics literacy and ability to work quickly with faculty, marketing and admissions teams.

First 90 days

• A rolling four-week content calendar and reliable publishing cadence.

• Weekly and monthly creative work and reporting.

• A steady pipeline of original reels, testimonials, faculty stories and course creatives.

Performance measures

• Publishing consistency and on-time campaign delivery.

• Qualified inbound enquiries and registrations influenced by organic content.

• Video watch time, engagement, saves, profile-to-site click-through and follower growth.

• Creative test throughput and cost-efficient asset production.

About Kognitiv Academy

Kognitiv Academy delivers practical, in-person professional learning through courses, workshops, coaching and multi-week journeys. We work with individual learners, faculty, companies and ecosystem partners to make learning immediately applicable in the workplace.
We value ownership, curiosity, operational excellence, thoughtful collaboration and measurable outcomes. Responsibilities may evolve as the Academy grows.