Marketing Specialist

Pay range: $24.00 - $26.00/hour Full-time, benefits-eligible position Organization Summary Founded in 2020, School of Government Services (SOG Services) is an associated entity of the University of North Carolina at Chapel Hill. As a nonprofit organization, SOG Services supports the faculty and staff of the School of Government in advancing the School's mission to improve the lives of North Carolinians by engaging in practical scholarship that helps public officials and citizens understand and improve state and local government. Through this work, SOG Services also supports the broader public service, educational, and research missions of the University of North Carolina at Chapel Hill and the UNC System. Department Information In the Strategic Communications division, we develop, enhance, and deliver content to support the School’s mission of helping public officials and citizens understand and improve their governments. We’re writers, editors, project managers, brand managers, demand generators, and customer service professionals. Schedule and Work Location Work Schedule: 40 hours/week between Monday-Friday 8am-5pm. Evenings/Weekends: As required for special events and conferences representation. Location: Knapp-Sanders Building on campus. The position is hybrid and requires a minimum of two days per week at the school. Work Arrangement: ☐ In-Person X Hybrid ☐ Remote Note: Remote and hybrid work arrangements may be reviewed annually and are subject to change based on business need. Position Summary The Marketing Specialist works collaboratively with the Executive Director of Marketing and Content to develop and implement an effective marketing and sales strategy around programs and publications at the School of Government. The position works with School faculty and staff, as well as Strategic Communications and team members, to create marketing initiatives such as targeted email campaigns and marketing flyers, reports and catalogs for new program and publications offerings; to analyze sales and lead generation data to inform marketing priorities; and to develop relationships with external constituents to increase demand for new and existing offerings. This is a full-time, permanent position located at the School of Government in Chapel Hill. Essential Duties and Responsibilities Develop and manage strategic marketing calendar: Create, organize, and maintain a calendar of digital and print marketing plans based off the needs of courses, publications, School of Government events, external events, and general audience needs to drive lead generation strategies with the goal of increasing revenue through the sale of courses and publications. Coordinate with faculty, program managers, and other staff to ensure all needs are included in the calendar. Manage schedule, deploy each tactic, and track registrations and report on success. Generate and program strategic marketing content : Create and edit content, including e-mails, newsletters, graphics, web copy, catalogs, reports, and other marketing materials on behalf of the School of Government. Project manage sales and marketing campaigns with relevant faculty/staff, social media account managers, content creators, and graphic designers. Manage target audience lists across the different marketing channels. Analyze marketing effectiveness: Compile and report on campaign results and sales performance to share with faculty, the leadership team, and staff for different courses, publications, and initiatives across the school. Report on insights and learnings from A/B testing and integrate AI to improve marketing campaign results. Promote School to institutional partners and at trade shows: Work to develop consistent relationships with institutional partners to ensure School of Government attendance at appropriate trade shows and statewide events. Manage information-sharing practices across channels to cross-promote resources with and for partners as needed. Attend off-site trade shows and conferences to represent the School of Government. Source/order/display organizational promotional materials and school swag. Manage inventory and recommend new items when necessary to fulfill program teams' commitments. Minimum Qualifications (Knowledge, Skills, and Abilities) Four-year degree in marketing or a related field 2+ years’ experience in email marketing management; familiarity with HubSpot preferred 2+ years’ experience managing cross-functional projects Advanced Excel skills This position requires a strong background in marketing. It also requires excellent written/oral communication skills and organizational skills, strong attention to detail, and a demonstrated ability to balance long-term and short-term projects while working well in a collaborative, team-oriented environment. This employee should have knowledge of the principles and practices of product and institutional marketing and knowledge of effective techniques for collecting, analyzing, and reporting data through a variety of methods. Accuracy is very important. It is the role of this person to gather, analyze, and deliver data to internal and external audiences so that they can make informed decisions about the School of Government’s products and services. Data collection, analysis, or delivery errors can result in financial loss to the School. In addition, if data is mistakenly gathered, analyzed, or delivered or has an unprofessional appearance, it can reflect directly on the reputation of the School. This employee must have the ability to establish and maintain effective working relationships with a variety of people contacted in the course of work, including internal clients (i.e., faculty and staff) and external clients (i.e., public officials and employees of partner organizations) to discuss concepts, plans, and deliverables related to marketing the School’s services, publications, and other products. Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. Ability to lift one to two heavy boxes of marketing materials periodically for conferences and distribute throughout the building. Note This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.