Marketing Specialist

Marketing Specialist (Full-time | Remote | AUS hours) About the Role: We are hiring for one of our Australian finance industry clients seeking an experienced Marketing Specialist to take ownership of the entire marketing function. This is a hands-on role covering content marketing, paid advertising, CRM and marketing automation, landing page optimization, email marketing, and LinkedIn lead generation. Content Marketing Plan and manage content across social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels. Paid Advertising Launch, manage, and optimize Meta Ads campaigns. Launch, manage, and optimize Google Search Ads campaigns. Landing Pages Optimize and update landing pages to improve lead conversion rates. CRM & Marketing Automation Manage GoHighLevel (GHL) CRM, including pipeline setup and maintenance. Build and manage email and SMS automation workflows. Create and maintain lead nurturing and follow-up systems. Lead Management Develop and manage an effective lead response process to engage prospects immediately after appointments are booked. Email Marketing Plan, execute, and optimize email marketing campaigns and nurture sequences. LinkedIn Lead Generation Manage LinkedIn outreach and lead generation to build a consistent pipeline of qualified prospects. What We're Looking For 5+ years of hands-on marketing experience. Proven success managing Meta Ads and Google Search Ads with measurable results. Experience using GoHighLevel or a similar CRM and marketing automation platform. Experience with LinkedIn lead generation. Strong understanding of content marketing, paid advertising, CRM management, and marketing automation. Ability to work independently and take full ownership of the marketing function. Excellent communication and organizational skills. How to Apply Please share: Your updated resume. Examples of finance, mortgage, or other regulated-industry marketing campaigns you've managed. Details of the channels used and the results achieved. Any relevant portfolio or case studies. Note: This role is recruited and managed through HireGummy. Candidates are assessed for technical expertise, communication skills, and overall suitability before being presented to the hiring company.