Marketing Specialist

Company Description:

BwConcierge is a boutique concierge service that provides exclusive, personalized experiences and solutions across China. The company designs tailor-made journeys ranging from VIP tourism and wellness retreats to business support and product sourcing. Clients benefit from curated, high-touch services that address both leisure and professional needs. BwConcierge values creativity, cultural insight, and attention to detail in delivering memorable experiences for a global clientele.

Role Description:

The Marketing Specialist is a full-time remote role responsible for promoting BwConcierge’s services and enhancing brand visibility across digital and traditional channels. Day-to-day tasks include developing and executing marketing campaigns, conducting market research to identify target segments, and creating content for social media, email, and other platforms. The role involves collaborating with sales and operations teams to align messaging, support lead generation, and track campaign performance. The Marketing Specialist will also engage with prospective and existing clients, ensuring consistent brand communication and gathering feedback to refine marketing strategies.

Qualifications

• Strong Communication skills for clear, engaging messaging across multiple channels.
• Proficiency in Market Research to analyze trends, customer behavior, and competitive landscape.
• Experience in Sales and Customer Service to support client acquisition and maintain positive relationships.
• Ability to develop and implement effective Marketing Strategy aligned with business goals.
• Comfort with digital marketing tools and social media platforms.
• Excellent organizational and time-management skills for remote work.
• Prior experience in hospitality, travel, or luxury services is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.