Marketing Specialist

Job Summary: As a Marketing Specialist, you will be responsible for conceptualizing and executing innovative marketing campaigns to strengthen the company's brand presence locally and internationally. You will play a key role in digital marketing, SEO strategies, and data-driven decision-making to optimize marketing efforts. Key Responsibilities: Develop and execute digital marketing strategies, including SEO, content marketing, and social media campaigns Analyze website traffic and campaign performance using Google Analytics and SEO tools, providing actionable insights Conduct market research to identify customer behavior, industry trends, and competitor strategies Create engaging marketing content for websites, blogs, social media, and email campaigns Optimize website content for search engines to improve ranking and visibility Manage online advertising campaigns and discover effective promotional channels Assist in event planning, brand awareness initiatives, and lead generation efforts Monitor and report on key performance metrics to improve campaign effectiveness Collaborate with internal teams to ensure brand consistency and messaging alignment Qualifications & Skills: Bachelors degree in Marketing, Advertising, Communications, or a related field 2-3 years of experience in marketing, with a focus on SEO, content marketing, and digital analytics Strong knowledge of SEO best practices, keyword research, and website optimization Proficiency in Google Suite, Google Analytics, SEO tools (Ahrefs, SEMrush, Moz), MS Office, Adobe Creative Suite, and Canva Excellent verbal and written communication skills in English Experience in paid advertising (Google Ads, Facebook Ads, LinkedIn Ads) is a plus Ability to work independently and collaboratively in a hybrid work setup