Marketing Specialist

Company Description Premast Lab is a technology hub focused on delivering top-quality, user-friendly microSaaS solutions tailored to specific business needs. The team specializes in custom software that integrates smoothly into existing workflows, helping organizations increase productivity and achieve measurable results. Developers and designers collaborate closely to turn ideas into intuitive, effective products that stand out in competitive markets. Premast Lab emphasizes precision, efficiency, and innovation, offering clients scalable solutions where technology meets quality and creativity.
Role Description This is a full-time remote role for a Marketing Specialist. The Marketing Specialist will plan and execute digital marketing campaigns to promote Premast Lab’s microSaaS products, including email, social media, and performance marketing initiatives. The role includes conducting market and competitor research, defining target audience segments, and developing messaging that aligns with product positioning and brand guidelines. The Marketing Specialist will collaborate with product, design, and sales teams to create marketing assets, track key performance indicators, and optimize campaigns based on data and user feedback. They will also support brand awareness efforts, manage marketing tools and CRM platforms, and contribute to overall growth strategies.
Qualifications

• Digital marketing skills, including experience with social media, email marketing, and online campaign management.
• Marketing strategy and planning abilities, including audience segmentation, positioning, and go-to-market support.
• Content creation and communication skills for crafting clear, engaging marketing copy and visual briefs.
• Analytical and research capabilities to interpret metrics, perform market analysis, and make data-driven recommendations.
• Familiarity with marketing automation tools, CRM platforms, and basic SEO/SEM practices.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• Experience in SaaS or technology products is preferred; interest in microSaaS and product-led growth is a plus.