Marketing Specialist

Job Type: Full-Time

Vacancy Status: This posting is for an existing vacancy

Target Salary Range: $60,000- $71,000

The compensation for this position is determined by a combination of skills, experience and is aligned to the market in which the job is posted. Your recruiter will provide additional details about our total rewards package during the hiring process.

Scope of Position

Using your proven marketing experience, the focus of this position is to increase our brand profile in our local area markets. This includes having a thorough understanding of the makeup of our local communities in an effort to build Alterna’s membership and presence. This role serves as an ambassador of the Alterna brand, identifies areas of opportunity and builds relationships with internal partners.

Major Responsibilities

In alignment with the Retail and Marketing & Communication strategic plans, the Marketing Specialist will:

• Develops and executes local area marketing plans and events to deepen existing and new member relationships and build Alterna’s community presence
• Utilize market research and segmentation strategies to assess branch trade areas and identify areas of opportunity to increase awareness of Alterna’s brand in the local community
• Breaks down strategic problems, and analyzes data and information to provide insights and recommendation for local area marketing plans
• Proactively monitors local marketing performance to recommend, develop, and execute local area marketing plans that profitably grow business / create awareness in the community, properly executed and timely completed and within budget
• Builds and manages relationships with internal and external partners that are key to executing local plans. Maintains an understanding of key business objectives to develop tactical local area marketing plans, integrates measurements of these plans to maximize opportunities, and enable fact-based decision making

• Acts as ambassador for Alterna’s brand through presentation of a professional image, diplomacy and the ability to champion local area marketing initiatives
• Assist and support internal departments with marketing and communications related requests

Qualifications

Educations / Certifications / Experience

• Degree in Marketing, Communications, Business or related disciplines
• Minimum of 4 years’ experience in a marketing role or related field
• Demonstrated ability in executing successful local marketing campaigns
• Experience in project management, from initial research to post-completion analysis, with demonstrated ability to achieve deliverables within established deadlines

Competencies

• Strong written and verbal communication skills with demonstrated ability to plan write and execute on marketing campaigns
• Ability to work autonomously and manage competing priorities and various local marketing initiatives
• Strong organizational skills with an ability to self-manage and a proactive approach to problem-solving
• In depth collaboration & team skills required
• In depth analytical and problem-solving skills required
• In depth Influence skills required
• Experience working in financial services is an asset
• Flexibility to embrace change in a fast-paced environment
• Ability to travel within the designated region
• Flexible schedule including some evenings and weekends, where required

About Alterna Savings

Alterna Savings and Credit Union Limited (Alterna) has delivered The Good in Banking® for over 115 years creating financial services that transform lives for the better, all while giving back to our community. Alterna is made up of Alterna Savings and Credit Union Limited and its wholly owned subsidiary, Alterna Bank.

Alterna is the first full-service, member-owned cooperative financial institution outside Quebec, sharing its expertise with over 210,000 members through a network comprised of 40 branches across Ontario, a call centre and multiple digital channels. Members and customers also benefit from an industry-leading online brokerage and investment management services.

To learn more about Alterna Savings, please visit alterna.ca, X, Facebook, Instagram, or LinkedIn.

Working at Alterna

We are incredibly proud of our corporate culture, embodying our core values: Collaboration, Integrity, and Respect, where everyone works together towards a common goal; the financial wellbeing of our employees, members, and customers. This commitment has earned us several prestigious employer awards, including the National Capital Region's Top Employers award for nine consecutive years.

* We appreciate all applicants; however, preference will be given to candidates who most closely meet the qualifications, key skills, and competencies outlined above.

* Alterna is compliant with the Ontarians with Disabilities Act and our team strives to provide an accessible accommodation experience. If you have a disability and require accommodations during the recruitment process, please contact our Recruitment Team and let us know how we can accommodate you.

* Alterna does not currently use Artificial Intelligence (AI) to screen, assess, or select applicants